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About the fact that Apple AirPods are wireless headphones (review <a href="https://cdn.shopify.com/s/files/1/1932/8043/files/200721_ODSTOUPENI_BEZ_UDANI_DUVODU__EN.pdf?v=1595428404" data-gt-href-en="https://en.notsofunnyany.com/">here</a>) extremely popular, no one can argue. Apple absolutely nailed it with this product and it shows even now, almost a year after it was announced (eight months after it went on sale). It's still on AirPods on the official website two-week waiting period, although they are usually already in stock at other large retailers. This sales success has now been confirmed by the analytical company NPD, which has come up with sales data from the American market.

Although these are only US sales data, they can still be quite interesting for projection to the rest of the world. When AirPods do so well in their homeland, it can be assumed that they will do similarly in the rest of the world. According to NPD's survey results, more than 900 wireless headphones have been sold in the US so far (since the beginning of the year). AirPods cut an incredible 85% of this pie.

Apple thus completely dominates and looks at its competition, in the form of products from Samsung and Bragi, from a great distance. According to NPD, several key factors contribute to the success of AirPods. Among them are, for example, a very well-chosen price (which is quite competitive in this segment), the influence of the Apple brand as such, and the great functionality of the product, especially the ease of use and the presence of the W1 chip.

Users are excited about the level of integration with other Apple products and Siri. What, on the contrary, does not matter so much is the quality of the music. It is said that users primarily view headphones not only as a tool for listening to music, but rather as a functional extension for their iPhone/iPad. The success of Apple's headphones can also have a significant impact on the access of other players to this segment. New products will have a rather difficult time as they will have to come up with something new to attract customers. Since AirPods don't really have weaknesses, the competition will have a hard time.

Source: 9to5mac

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