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Exactly as expected - a new album 25 by the British singer Adele is a huge hit that is virtually unparalleled in the modern music era. No one has ever sold more copies of an album in the first week than Adele.

As of Friday's release, the highly-anticipated album has sold over 2,5 million copies in the United States 25 (first week could hit up to three million), thus Adele broke NSYNC's previous album record No Strings Attached from 2000. Back then it sold just over 2,4 million copies, but it was a completely different time.

At the turn of the millennium, the music industry was at its commercial peak, and today only a fraction of what boy band NSYNC was able to sell. In addition, she also had more competition, which Adele absolutely crushes today. The best-selling album of 2015 so far Purpose Justin Bieber, but against 25 only about a quarter of it has been sold since Adele.

Since 1991, when the company began to monitor sales in detail Nielsen, Adele's new album is only the second in history to sell two million copies in the United States in a single week. Many then speculate whether the decision is behind the staggering numbers album 25 will not be available on streaming services.

At least from Adele's point of view, it was definitely not a bad decision. Users using Apple Music, Spotify or any other streaming service are out of luck for now. Album 25 they have to buy, whether they pay for said services or not.

John Seabrook of The New Yorker anyway he speculates, what this move could mean for the streaming business in the long run. Adele is expected to release her latest hits for streaming sooner or later, but for now she is making the most of direct sales, which make more money for her and her team of publishers and producers.

But the streaming business, which many see as the future and successor to iTunes (and other retailers), desperately needs artists like Adele or Taylor Swift, who this year refused to give her latest album to music streaming services for free. If Apple Music or Spotify lures with their premium services and then doesn't offer users the most anticipated album of the year, that's a problem. Whether they are to blame or not.

If Adele released her album 25 at least for paid streaming services, it could be a great incentive for many users to switch to premium plans. Adele or Taylor Swift certainly have that power. "In this scenario, Adele might not get the record for album sales, but she would significantly increase the number of streaming subscribers, which would benefit a lot of artists," says Seabrook, who says only Adele wins now.

Going forward, her decision (and others that would follow her) may, for example, destroy at least the free, ad-supported version of Spotify, which many artists disagree with.

Source: The Verge, The New Yorker
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