Apple picker Samsung Electronics has revealed more details about the new generation of TVs in 2024. At the Unbox & Discover event, the latest Neo QLED 8K and 4K models, OLED screen TVs and soundbars were presented. Samsung has been number one in the TV market for 18 years in a row, and this year its innovations are raising the bar for quality in the entire home entertainment industry thanks to cutting-edge features with artificial intelligence. Customers who purchase by May 14, 2024 at samsung.cz or selected models of newly introduced TVs at given electronics retailers, will also receive a foldable phone with a flexible Galaxy Z Flip5 display or a Galaxy Watch6 smart watch as a bonus.
"We are succeeding in expanding the possibilities of home entertainment because we are integrating artificial intelligence into our products in a way that greatly enhances traditional viewing experiences," said SW Yong, president and director of Samsung Electronics' Display Division. "This year's series is proof that we are serious about innovation. The new products offer great picture and sound while helping users improve their lifestyle.”
Neo QLED 8K – thanks to generative AI, we are changing the rules for a perfect picture
The flagship of Samsung's latest TV series is undoubtedly the models Neo-QLED 8K with the most powerful NQ8 AI Gen3 processor. It has an NPU neural unit with twice the speed compared to the previous generation, and the number of neural networks has increased eight times (from 64 to 512). The result is an exceptional image with superior detail display regardless of the source.
Literally every scene turns into a feast for the eyes on the Neo QLED 8K screen thanks to artificial intelligence. In an unprecedented quality, users can enjoy the drawing of details and the natural perception of colors, so they will not miss anything from subtle facial expressions to almost imperceptible tonal transitions. 8K AI Upscaling Pro technology uses the strengths of generative AI for the first time to "create" a perfect image in 8K resolution even from lower quality sources. The resulting image in 8K resolution is full of details and brightness, which is why it significantly surpasses the viewing experience of regular 4K TVs.
AI recognizes the sport you are watching and focuses on sharpness in movement
The artificial intelligence even recognizes the kind of sport you're watching, and the AI Motion Enhance Pro function sets the ideal processing of fast motion so that every action is sharp. The Real Depth Enhancer Pro system, on the other hand, gives the image unprecedented spatial depth and draws the audience into the scene. Together, these features create a new standard for the viewing experience in the comfort of your home.
Other advantages of the Neo QLED 8K models include great sound, again with the help of artificial intelligence. AI active voice amplifier PRO (Active Voice Amplifier Pro) can beautifully highlight dialogue and separate it from the background noise, so the viewer hears every word clearly. The sound is also enhanced by the Object Tracking Sound Pro technology, which synchronizes the direction of the audio with the direction of the action on the screen to make the whole scene more dynamic and engaging. Advanced AI technology Adaptive Sound Pro (Adaptive Sound Pro) intelligently optimizes the sound according to the current conditions and room layout, so that it is full and realistic.
AI optimizes the image to suit your preferences
Other intelligent functions of the Neo QLED 8K models allow you to adjust the image and sound according to the current needs of the user. When playing, the AI Game Mode (Auto Game) is automatically activated, it recognizes the game you are playing and sets the ideal game parameters. When watching regular content, the AI Image Mode (Customization Mode) system comes into play, which for the first time allows setting preferences for brightness, sharpness and contrast to suit each viewer. AI Energy Saving Mode saves even more energy while maintaining the same brightness level.
The new Neo QLED 8K series includes two models QN900D and QN800D in sizes 65, 75 and 85 inches, i.e. 165, 190 and 216 cm. Samsung is thus once again creating a new standard in the category of high-end TVs.
Samsung Tizen operating system
This year's Samsung TVs with artificial intelligence, thanks to advanced connectivity, global and local streaming services and the integrated Xbox application, will significantly expand the spectrum of viewing experiences. You can also play cloud games without having to buy a physical console. Thanks to the sophisticated and secure Tizen operating system, a vast connected ecosystem has been created that you can control with your mobile phone and the SmartThings app.
Easy connection and setup applies to all Samsung products in the home, as well as third-party IoT devices, as the system is compatible with HCA and Matter standards. The phone can therefore control a whole range of devices from lights to security sensors. Creating a smart home has never been easier.
Samsung's new 2024 TV lineup also makes connecting with smartphones a lot easier. Just bring your phone close to the TV and activate the Smart Mobile Connect system, thanks to which the phone becomes a full-fledged and universal remote control for the TV and other connected home appliances. In this year's latest version, the phones can also be used as game controllers with an adjustable user interface and haptic response, which will undoubtedly come in handy when playing.
In addition to extensive connectivity, Samsung's smart TVs in the 2024 lineup offer a rich selection of global and local applications. In the redesigned user interface, you can create a profile for up to 6 family members to make it as easy as possible to access your favorite content. In addition, Samsung introduces the Samsung Daily+ unified platform for the smart home, which includes a number of different applications in four categories: SmartThings, Health, Communication and Work. Samsung is betting on a holistic approach to the smart home, in which health and wellness also have a place.
Samsung Knox security
User security is extremely important in every situation, which is taken care of by the proven Samsung Knox platform. It will protect sensitive personal data, credit card information stored in paid streaming applications, but at the same time it also takes over the protection of all connected IoT devices. Samsung Knox protects your entire smart home.
A rich offer of all kinds of entertainment: Neo QLED 4K TVs, OLED screens and audio devices
This year, Samsung presents a truly broad portfolio of televisions and audio devices for every lifestyle. It is clear from the new offer that the company continues to bet on innovation and focuses mainly on customers.
Models Neo-QLED 4K for 2024, they offer many features taken from flagships with 8K resolution, among the biggest strengths is the top-notch NQ4 AI Gen2 processor. It can breathe life into virtually any type of image and display it in excellent 4K resolution. The equipment includes Real Depth Enhancer Pro technology and the new generation of Mini LED Quantum Matrix Technology, which means excellent contrast even in demanding scenes. As the first screens in the world, these models received the Pantone Validated color accuracy certificate, and Dolby Atmos technology is a guarantee of top-quality sound. In short, Neo QLED 4K brings the best that can be expected in 4K resolution. The Neo QLED 4K models will be available in several versions with a diagonal from 55 to 98 inches (140 to 249 cm), so they are suitable for various types of homes and other environments.
Samsung is also the first in the world to present the first OLED TV model with a matte screen that prevents distracting glare and promotes superior color reproduction in any light. The equipment also includes the great NQ4 AI Gen2 processor, which is also found in the Neo QLED 4K models. Samsung OLED TVs also have other top features, such as Real Depth Enhancer or OLED HDR Pro, which also improve image quality.
Motion Xcelerator 144 Hz technology takes care of redrawing fast movement and short response time. Thanks to her there are televisions Samsung OLEDs a great choice for gamers. And another advantage is the elegant design, thanks to which the TV fits into every home. There are three versions S95D, S90D and S85D with diagonals from 42 to 83 inches (107 to 211 cm).
The soundbar will enhance the viewing experience
Another part of this year's offer is the latest soundbar from the Q-Series, named Q990D, with 11.1.4 spatial arrangement and Wireless Dolby Atmos support. The functional equipment corresponds to the position of world number one, which Samsung has held among soundbar manufacturers for ten years in a row. It includes a variety of innovative features, such as Sound Grouping, which offers intense room-filling sound, and Private Listening, which allows users to enjoy the sound from the rear speakers without disturbing others.
The ultra-thin S800D and S700D soundbars are characterized by exceptional sound quality in an incredibly slim and elegant design. Advanced Q-Symphony audio technology is integral to Samsung soundbars, which combines the soundbar into a single system with TV speakers.
The latest news is the brand new Music Frame model, a combination of great sound and a unique design inspired by The Frame TV. The universal device allows you to display your own photos or works of art, while enjoying the wireless transmission of high-quality sound with intelligent functions. Music Frame can be used alone or in combination with a TV and soundbar, so it fits into any space.
