David Hanak A truly curious piece of information appeared on the web this morning. The famous Detroit Auto Show is currently underway, and as usual, it's pretty busy. Let's leave automotive news aside, for those, look at other focused websites. However, what did not escape the attention of major Apple websites was the information that BMW is planning to charge for the Apple Car Play service. It wouldn't be a big deal if it wasn't a monthly subscription payment system.
It could be interest you
Ondrej Holzman The information came from the American server The Verge, to which the representative of BMW North America confirmed this news. This information is thus far only valid for this market and it is not yet entirely clear whether these practices will be transferred across the ocean to Europe as well. In practice, this will mean that if the owner of a new BMW wants to use Apple Car Play, he will have to pay $80 a year to have this feature unlocked. BMW argues that this is a better solution in the short term, given that it costs $300 to install this feature in the infotainment system. The owner of a new BMW gets the first year of Apple Car Play for free and pays for the next. With the average time of ownership of the vehicle (which in this case is estimated at 4 years), it thus works out cheaper than the original solution.
This solution allows users to migrate to a different type of device. Many people buy Apple Car Play for their car and use it, but sometimes they switch to an Android device and Car Play doesn't work.
The funny thing about this statement is that, according to the automaker, this solution offers "the option to choose", but there is no Android Auto support for BMW. So owners have to settle for the proprietary iDrive solution. Another problem may be that BMW will charge for a service that some of the competition offer for free (or as part of a one-time surcharge for a specific feature). It will be very interesting to see if Apple, which grants the license for the use of Apple Car Play, will comment on this move by the automaker. The most piquant thing about the whole thing is the fact that every car for which Apple Car Play can be "activated" will have this module on the hardware side. The production costs for the car manufacturer will be the same both for cars without this support and for models with it. How do you see this step? Would you have a problem paying an annual fee for a service that is free elsewhere or just hidden behind your credit card?
Source: The Verge
Quite a good strategy, but there would have to be something about CarPlay, supposedly Apple only allowed Spotify and no one else into CarPlay, even if Waze would also like to, but it's not there... So I wouldn't want to pay for something so limited...
it's a little different – there are a lot of music apps that support CarPlay, not just Spotify
whereas the map application is supported only by Apple, Apple CarPlay did not allow any other navigation
at Ford, the Waze application for IOS users is supposed to run on Sync3, so I don't know, it's been a few days since the news came out
what I'm reading about it now, Ford will run it via SmartDeviceLink - so it's not straight-up CarPlay, and Waze will look more like the car's built-in onboard navigation, but only works with a connected phone
Ok, but I guess I don't understand why Apple blocks it like this?
Because data about driving, traffic, and users is handled quite decently :-). Therefore.
Are you kidding me? But I'm surprised, at BMW perhaps even the steering wheel is considered an additional equipment...
" With the average time of vehicle ownership (which in this case is estimated at 4 years), it thus works out cheaper than the original solution."
And then the car goes to scrap? The next subsequent owner would not pay for the infotainment either, because it is paid for once... so it turns out to be quite expensive.
LIDICKY ZLATÝ, THERE ARE NO LONGER PAYING FOR MUSIC, PROGRAMS, ETC. I WOULD NEVER PAY FOR AN APK. THE EPL IS ALREADY QUITE MORE EXPENSIVE.
WHO THINKS HE WILL CONSTANTLY COLLECT MONTHLY FEES IS WRONG (EXCEPT THE OPERATORS)
not everyone steals like you and communists….