Adam Kos Do you know how long it has been rumored that Apple is preparing its own hardware to consume AR/VR content? It's been 7 whole years. According to the latest reports, we should really wait this year. This year, in the worst time that Apple could have chosen.
One would like to say that the golden age of the coronavirus - that is, with regard to how people closed in their homes bought electronic devices so that they could work but also have fun. COVID-19 is gone, there is war, massive inflation, global uncertainties. And by this time, Apple wants to come up with a product that is completely unnecessary for the common mortal, and which will be correspondingly overpriced.
Apple AR/VR headset concept
Analyst Mark Gurman of Bloomberg reports that the development of the AR/VR content consumption product has been in development for 7 years and that thousands of people are working on it. The final product should go on sale for something between 60 and 70 thousand CZK. It should have a great display, sensors for eye and hand tracking, and of course close integration with the Apple ecosystem and its products.
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Waiting too long
But Apple hesitated and hesitated until it failed. Yes, it's a product we're interested in, as is the general public enthusiastic about modern technology, but interest is one thing, sales are another. When each of us considers whether it makes sense to buy a new iPhone or wait another year, when we wonder if the old series of Apple Watches will still do the job for us without having to buy a new one, we buy something that we don't even know about what would we do?
No doubt Apple will explain this to us, but whatever capabilities and features its device has, it won't change the fact that the timing is bad. And if they are doing well in the USA, because "our" crisis will not affect them there, then the market there will not save it. Apple needs to target China and Europe, and we know very well that the economy is not growing there.
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Amaya Toman Apple has been behaving a bit illogically lately, so it wouldn't be surprising if it "finally" arrived on the market with its headset despite the surrounding influences. It illogically introduced the new Macs in January, it illogically brought HomePod to life in its second-generation form, and illogically it may be trying to break into a new segment (although its product will probably only fall into wearables).
The previously predatory Apple is simply too hesitant with everything. Whether it's technical progress and news added to iPhones, whether it's a matter of charging its products where the competition is completely different, or adopting new standards. So hopefully they don't burn out, because paying 7 employees for 1 years who haven't paid a single dollar back to the company is a bit of an expensive joke.
