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A lot of people see the benefits of the Mac App Store especially for end users. But there is also joy on the other side of the barricade. Yes, we are talking about developers, for whom the opening of the Mac App Store has often meant a major reversal in the marketability of their applications. As evidence, we mention the LittleFin Software group. Its sales have increased up to a hundredfold.

It is in the case of LittleFin Software that we can show how much the Mac App Store can benefit developers. This Oklahoma-based company is responsible for the Compartments app, which you've probably stumbled upon while browsing a new store. The simple home inventory quickly became popular among Mac users, and Compartments now appears in the list of popular applications on the main page of the Mac App Store, as well as moving high in the charts.

But pretty neat. Until now, LittleFin Software has been selling 6 to 10 copies of Compartments a day through its website. The price of the application was set at a rather high $25 and the day before the launch of the Mac App Store, it sold 7 units. However, the first 24 hours in the new store were groundbreaking. In just one day, a total of 1547 users bought Compartments, which is a huge increase. The reduction in the price of the application definitely played a big role, you can now get the home inventory for a more pleasant ten dollars. At the same time, making the app cheaper was just an experiment, and the developers had no idea if this move would work. Now, four days after the launch of the Mac App Store, an average of 1000 copies of Compartments are sold per day. At the same time, last year there was probably less interest in this shareware, it was possible to get it in several software bundles.

One of the members of the development team, Mike Dattolo, shared his impressions on the LittleFin blog:

“We've always wanted the price of our apps to be lower, but when we tried that in the past, it didn't work. Like other developers, we were nervous before the launch of the Mac App Store, waiting to see if we would fall through the cracks, even though we did go down with the prices. Removing various purchase and payment barriers (everyone has an Apple ID, etc.) allowed us to reduce them. Our apps are simple and also deserve lower prices, although iBank or Omnifocus do well, even if they cost a lot more. However, for us, under $10 works well. It also showed on the Chronicle app, whose price we reduced from $15 to $10, and it immediately sold better."

The Chronicle app mentioned by Dattol is also doing well, selling 80 to 100 copies a day. In addition, the LittleFin group saw increased website traffic as well as app sales through them. With Compartments, they are one of the first examples of how the Mac App Store can catapult a relatively small developer. It is certain that LittleFin Software is not the last specimen.

Source: macstories.net
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