Amaya Toman Apple is renowned for its precision, attention to detail and passion for design. In this spirit, not only its products, but also brand stores, of which there are more and more in the world, are carried. What do the most successful ones look like?
Apple is currently among the most sought-after brands offering consumer electronics. The enthusiasm of rock apple fans for the brand often borders on a religious cult, worldwide demand often exceeds the company's product offering. One of the factors that has a considerable influence on this success is the indisputably branded stores of the Cupertino company.
The originator of the idea of Apple Stores (later just "Apple") was none other than the company's co-founder Steve Jobs, who started opening and further building Apple branded stores in 2001 - when the Apple Store was opened in Tysons, Virginia. In 2003, the network of stores began to expand outside the United States - the first "non-American" store was opened in Japan's Ginza district.
Since its inception, store design has been admired by many experts and casual visitors alike, and individual stores often become tourist destinations much like monuments. Steve Jobs, with his own precision, clearly established aesthetics and design not only for products, but also for branded stores in which apple products are offered. And it works great. The opening of almost every Apple store is a highly anticipated event, and many people around the world are enthusiastically devouring every detail of the preparations.
Apple stores are located in a number of prestigious locations around the world, including New York, London, Amsterdam, Istanbul, Berlin, Sydney and other metropolises and major cities.
Palo Alto, California
In 2012, one of the flagship Apple stores was inaugurated in Palo Alto, California. The store represented a completely new prototype of its kind, one of its dominant features is the glass roof. The store boasts good accessibility and a timeless, elegant, airy design.
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Regent Street, London, UK
The Apple store on Regent Street is the largest in the world and was inaugurated in 2004. It is housed in a historic building from the Edwardian era and features a signature glass staircase and other stunning glass features. The bright lighting of the shop contrasts sharply with the typical English weather outside.
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Zorlu, Istanbul
The Apple Store in Istanbul was opened in 2014 and is the first ever Turkish branded Apple store. The Faster and Partners company is behind its design, and there are also typical glass interior elements. The iconic "cube" is partially sunk below ground level, where an elegant glass staircase leads. The store is the recipient of the Supreme Award for Structural Engineering Excellence for 2014.
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New York, 5th Avenue
Of course, the iconic Fifth Avenue in New York cannot do without "its" Apple store. It is one of the most beautiful stores in the area. The glass shop is located opposite the GM building, and of course there is a classic glass staircase. The Apple Store on 5th Avenue has been open since 2006 and recently underwent a $6,6 million renovation.
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Pudong, Shanghai
In 2010, the second ever Apple store in China was opened in Pudong, Shanghai. It boasts an all-glass design, simple geometry and a spiral glass staircase, for which Apple even owns a patent.
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IFC Shopping Center, Hong Kong
The flagship Apple store in Hong Kong was inaugurated in September 2011. It is located above a road where cars pass through and like the vast majority of other Apple stores, it is glass and boasts an airy, elegant, minimalist interior. It also includes a play area for children, located on the second floor.
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Leidsplein, Amsterdam
In 2012, the Apple architectural gem opened its doors to the public on Leidsplein in Amsterdam. Here, the apple company's retail store occupies two entire floors, connected by an iconic glass staircase.
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Hangzhou, China
The Apple Store in Hangzhou, China has been in operation since 2015. At the time, it was the largest Asian branded Apple store ever. At a height of almost 15 meters there is an impressive glass ceiling, the floor that divides the shop is also impressive, giving the impression of levitating in the air.
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Passeig de Gracia, Barcelona, Spain
The building that now houses the company's Barcelona brand store, Apple, used to be a hotel and a bank headquarters. Here, too, you will encounter clean, precise, minimalist design and airy, bright spaces.
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Which of the Apple stores in our article did you like the most? And in which spaces do you think an Apple Store branch in the Czech Republic would be most suitable?
Source: Hub Pages
And what are the shops for? I would prefer quality and functionality, in short, a great price/performance ratio. Ps. What are those shops funded by, right?! ;)