Apple picker Almost 20 years after its launch, YouTube is still going strong, attracting a huge number of users with its extensive content. Another major video platform, TikTok, has emerged on the horizon, but despite this, YouTube has maintained its share of the viewership market, and the growing video advertising industry is paying off for businesses that use YouTube. In this article, we look at five ways online businesses are using YouTube to take a bite out of the $500 billion online video market. They are very well aware that platform changed the world of watching videos forever.
Influencers
The digital world is literally obsessed with celebrities, and influencers fill the demand for online personalities who have a huge influence on people under 30, especially Generation Z. According to one survey, 61% of internet consumers more likely to get the product will buy when first recommended by an influencer, which is invaluable for online businesses. And YouTube is absolutely perfect as a platform for these personalities. It allows you to build a huge fan base and monetize your own brand, for example, through agreements with companies to promote goods. With the arrival web 3.0 technology the online experience will become more and more immersive and there is a good chance that the role of influencers in the world of digital business will continue to grow.
Video tutorials
The key to winning customers is building trust. And one of the most effective ways to achieve this is by offering valuable content. YouTube videos and tutorials educate users on the one hand, but also increase the likelihood that people will view other content related to the business that offers it. One of the beautiful examples of companies that do this are online casinos. They use either official channels or affiliate partners, and through them show players how casino games work. Users can then try things from the videos in demo versions of online casino games and thus improve your strategies. If we drill down into other industries, then giant shopping chains provide customers with video recipes (often prepared by a famous chef) and investment firms show people how to buy stocks. With billions of users, YouTube is a great platform for this content and plays an indispensable role in the rapidly growing video advertising industry.
User Generated Content
Businesses are very clever at taking advantage of the public's desire to become celebrities and find themselves in the spotlight through user content. By putting consumers at the center of advertising campaigns, companies not only add a personal touch to the content, but also save hugely because the customer literally creates the content for them. One of the first and most influential examples was the Share a Coke campaign to Coca Cola, where popular first names were put on bottle labels and the company then invited customers to find a bottle with their name on it and post it on social media. The response was overwhelming, with hundreds of thousands of people posting photos and videos of themselves with their own "personalized" Coca-Cola bottle on Facebook and YouTube. User content options are wide and varied these days, and YouTube is still the most popular place to post your own video content.
Behind the scenes videos
If there's one thing consumers like, it's the feeling of being in on a secret. And behind-the-scenes videos are a great way to do that, whether it's showing people how products are made or giving them a behind-the-scenes look at a commercial shoot.
YouTube videos showing these special shots are often released just before a popular product is launched in order to expand the ranks of potential consumers. This content presents the human side of the business, improves its image in the minds of the target group and increases the chance that they will click the buy button.
Competitions for prizes
YouTube is an invaluable medium for another great business tool, which is prize competitions. Competitions for prizes they are important because they allow businesses to create buzz and attract new customers. They help build the brand and reputation of an established company. If a customer takes advantage of a YouTube contest promotion, they are likely to remember the company that gave them a freebie, make repeat purchases, and refer friends. But competitions come with one invaluable bonus, and that is customer data. Customers who choose to participate in the promotion are often required to provide basic information in return, such as an email address. Thanks to this, the company is able to create a list of e-mail addresses, which will then be used in the future for the further distribution of advertising, so both parties will profit from this as a result.
