Adam Kos Apple announced its earnings for the 1st fiscal quarter of 2023, the last quarter of 2022. It's not great, as sales fell by 5%, but that doesn't mean it's not doing well. Here are 5 interesting things that the reports on the company's management in the past quarter brought.
Apple Watch continues to attract new customers
According to Tim Cook, nearly two-thirds of customers who bought an Apple Watch last quarter were first-time buyers. This happened after Apple introduced three new models of its smart watches last year, i.e. Apple Watch Series 8, Apple Watch Ultra and the more affordable Apple Watch SE of the second generation. Despite this, sales in the Wearables, Home & Accessories category fell 8% year over year. This category also includes AirPods and HomePods. The company says these numbers are the result of a "challenging" macro environment.
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2 billion active devices
It was this time last year when Apple said it had 1,8 billion active devices. It simply means that in the last 12 months, it has collected 200 million new activations of its devices, thus reaching the goal of two billion active devices scattered all over the planet. The result is quite impressive, as the normal annual increase has been quite stable since 2019, at some 125 million activations per year.
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Vratislav Holub 935 million subscribers
Although the last quarter was not particularly glorious, Apple's services can celebrate. They recorded a record in sales, which represent 20,8 billion dollars. So the company now has 935 million subscribers, which means that almost every second user of Apple products subscribes to one of its services. A year ago, this number was 150 million lower.
The iPad is catching on
The tablet segment experienced a significant increase in sales, especially during the coronavirus crisis, when it plummeted again. However, it has now bounced slightly, so it might not completely mean that the market is really saturated. iPads generated 9,4 billion dollars in the last quarter, when it was only 7,25 billion dollars a year ago. Of course, we don't know what part the criticized 10th generation iPad has in this.
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Bug with the late release of Macs
It is clear from the numbers that not only iPhones but also Macs did well. Their sales fell from $10,85 billion to $7,74 billion. Customers expected new models and therefore did not want to invest in old machines when the desired upgrade was in sight. Somewhat senselessly, Apple did not present the new Mac computers before Christmas, but only in January of this year. On the other hand, it could mean that the current quarter will quickly forget the past with its results.
