Amaya Toman Apple released its financial results for the second quarter of 2018 on Tuesday. The results were announced by CEO Tim Cook along with CFO Luca Maestri. According to the apple company, this year was "the best March quarter ever". Not only iPhones, but also services and wearable electronics brought a significant increase in income. So let's summarize the five main lessons you should take away from Apple's latest financial results.
iPhone X is dead. Or not?
Despite numerous reports to the contrary, Apple has confirmed that its latest iPhone X is still a relatively successful product. Tim Cook denied the negative reports by claiming that the iPhone X became Apple's best-selling phone every week since its launch. According to data available to Apple, customers preferred the iPhone X over other models every week in the March quarter. Year-on-year revenue from iPhone sales increased by 14%. Apple also announced that this is the first product cycle in which the premium iPhone model is the most popular device.
Wearable electronics reign supreme
As part of its financial results announcement, Apple also disclosed that its wearables business -- the Apple Watch, AirPods and Beats -- has reached the Fortune 300 due to its size, and is still growing. The new record in the given quarter was especially set by the Apple Watch, which is also the best-selling smart watch in the world. The popularity of wireless AirPods is also growing.
Services on the rise
As expected, Apple's services business also grew. The goal of the apple company is to double the income from services from 2016 to 2020. Record revenue was recorded by the App Store and Apple Care areas, the number of subscribers to the Apple Music service grew to 40 million, and the Apple Pay service is also experiencing expansion.
Gallery
They are doing well in China
The results for the second quarter of 2018 also show that Apple is doing better in China. The Cupertino technology giant recorded a 21% increase in revenue here during the mentioned period. In addition, the iPhone X became the best-selling smartphone here.
Goal: Sell iPhones
Apple admits that its share of the smartphone market is still low, especially compared to the area in the industry. So, the main task of the apple company is to get a higher number of people to switch to the iPhone, while also maintaining the existing user base. As a critical market point, Apple finds India, where its market share is really very low. According to its statement, Apple is currently working with operators on the construction of LTE networks and infrastructure, as well as on other strategies.
In the second quarter of this year, Apple recorded revenue of $16,1 billion and a profit of $13,8 billion. Apple, in its own words, sold 52,2 million iPhones, 9,1 million iPads and 4,07 million Macs during that period. You can play the audio recording of the conference <a href="https://cdn.shopify.com/s/files/1/1932/8043/files/200721_ODSTOUPENI_BEZ_UDANI_DUVODU__EN.pdf?v=1595428404" data-gt-href-en="https://en.notsofunnyany.com/">here</a>.
Knowledge that is tactfully not here.
The iPad has improved slightly.
Computer sales fell.
The iPhone has improved, but it is still three years in a row about 10 million in decline compared to 2015.
https://mobil.idnes.cz/prodeje-smartphonu-1q-2018-0wq-/telefony.aspx?c=A180502_131533_telefony_jm
It's just how it's served. So yes. When it is said that more iPhones have been sold than last year, it sounds nice and it is actually true. They just have to tactfully keep quiet about the fact that there is a drop of 2015 million compared to 10, which has not been caught up for the third year.
While Huawei has an increase of 20 million, Xiaomi 14 million and Oppo 16 million during the same period.