Adam Kos Apple in its Newsroom announced financial results for the last fiscal quarter of this year and certainly has reason to celebrate. The numbers are truly impressive, and in the most important indicators, i.e. sales and net profit, these are historically the highest numbers.
Almost $100 billion
The fourth quarter of fiscal 2022, which began on June 26 and ended on September 24, 2022, saw the company report record revenue of $90,1 billion, up 8 percent year over year. Annual sales were $394,3 billion.
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900 million subscribers
Luca Maestri, Apple's chief financial officer, shared details regarding the growth of the company's subscription services. In total, they will soon have a billion, as the current number is around 900 million subscribers. These are services iCloud, Apple Music, Apple TV+, Apple One, Fitness+ or Apple Arcade, etc. In one year, Apple has collected 154 million subscribers, but they are already paying the company for its services, so it should not be free plans . The services themselves then grew by 5% year-on-year, when Apple earned $19,19 billion.
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iPhones are in short supply
In an interview with CNBC's Steve Kovach, Tim Cook talked more about the iPhone supply and demand situation. Specifically, he said that the iPhone 14 Pro and 14 Pro Max have suffered from a lack of supply in the market right from the start of their sales. This also means that Apple hit the nail on the head with them. In the 4th quarter, they represented 42,63 million dollars of Apple's sales, when they grew by 9,8% year-on-year. The latest models have only been available for a week, but the iPhone 14 Plus did not go on sale until October 7. Perhaps precisely because of their lack of the most advanced models, the company's phones did not meet the estimates of analysts, who expected sales worth 43,21 billion dollars.
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Macs rocketed
It can be seen that the market was already saturated with the old MacBook design, and Apple did nothing but good with the redesign of the 14 and 16" MacBook Pro and the M2 MacBook Air. Year-on-year, Mac computers grew by 25,4%, with the last-mentioned probably having the biggest share in this, because it was presented in June at WWDC22 and is still a certain novelty. Mac Studio can also play a part in this, although probably to a lesser extent. In total, Apple's PCs made $4 billion in Q11,51, but since Apple is expected to release new PCs after the New Year, it will be happy to see that number hold and not drop with the Christmas season.
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There is no interest in iPads
In turn, the company's tablet sales fell significantly, by a high 13,1% year-on-year, when they earned "only" $7,17 billion. This is due to the oversaturated market, which stocked up on them especially during the coronavirus pandemic. But it is true that there were no new models either, which actually only came in October in the form of the 10th generation iPad and the new M2 iPad Pros. It can therefore be assumed that their sales will increase during the Christmas season, i.e. the first fiscal quarter of 2023.
New iPads
