Amaya Toman Augmented reality (AR) is a great technology, the application of which is far from limited to Snapchat or Pokémon GO. It is increasingly used in various industries, from entertainment to medicine to construction. How will augmented reality fare this year?
Intertwining of worlds
Augmented - or augmented - reality is a technology in which the representation of the real world is supplemented or partially overlaid with digitally created objects. The Pokémon GO game mentioned in the introduction can serve as an example: your phone's camera captures a real-life image of a convenience store on your street, on the corner of which a digital Bulbasaur suddenly appears. But the potential of augmented reality is much greater and is not limited to entertainment.
Risk-free education and training of medical professionals, the ability to drive from point A to point B in a car without having to look at a smartphone display, detailed viewing of a product located on the other side of the world - these are just a very small fraction of the possibilities of using augmented reality . The named examples are also the main reasons why augmented reality will be on the rise this year.
Gallery
Application in medicine
The medical industry is one of the main drivers of the growth of augmented reality, especially for the huge potential in the field of education and training. Thanks to augmented reality, doctors can get the opportunity to practice various demanding or unusual procedures without risking the patient's life. In addition, augmented reality can simulate a "working" environment even outside the walls of hospitals or medical schools. At the same time, AR as a teaching tool will allow doctors to create, share, demonstrate and consult with professionals from all over the world – even in real time during procedures. 3D mapping in combination with medical imaging methods, such as X-ray or tomograph, could also be of considerable benefit, thanks to which the accuracy and efficiency of subsequent interventions could be significantly improved.
Transport
The automotive industry is also playing with augmented reality. Manufacturers, such as Mazda, are trying to introduce special head-up displays in some of their car models. As the name suggests, this is a display device that projects all kinds of important information on the car's windshield at the driver's eye level, regarding the current traffic situation or navigation. This improvement also has a safety benefit because, unlike traditional navigation, it does not force the driver to lose sight of the road.
It could be interest you
Ondrej Holzman Marketing
If we want to promote a product or service, it must be fun and informative for potential customers. Augmented reality fulfills these conditions perfectly. Marketers know this very well and are starting to use AR more and more in their campaigns. He used augmented reality for example Top Gear Magazine, Coca-Cola or Netflix in partnership with Snapchat. Thanks to augmented reality, the potential customer "immerses" himself in the topic more, he is not just a passive observer, and the promoted product or service sticks in his head with significantly greater intensity. Investing in augmented reality is certainly not pointless or short-sighted. The potential that AR offers for creation, interaction, development and teaching is significant and has great significance for the future.
Source: TheNextWeb, PixiumDigital, Mashable
