Amaya Toman It's been seven years since Tim Cook officially took over at the helm of Apple. During that time, a number of changes have taken place at Apple, both in terms of the way of doing business and producing products and services, as well as in terms of personnel. Cook is not the only one on whose shoulders the running of the company rests, although he is certainly its face. Who helps him run Apple?
greg joswiak
Joswiak — nicknamed Joz at Apple — is one of Apple's most important executives, although his profile is not listed on the relevant page. He is in charge of product releases and was involved in affordable student iPads. A few years ago, he was also in charge of marketing Apple products, from iPhones and iPads to Apple TV, Apple Watch and apps. Joz is no newcomer to the Apple company - he started in PowerBook marketing and gradually gained more responsibility.
Tim twerdahl
Tim Twerdahl came to Apple in 2017, his previous employer was Amazon - there he was in charge of the FireTV team. Twerdahl is in charge of everything related to Apple TV in the Cupertino company. In this direction, Twerdahl is certainly not doing badly - as part of the latest announcement of the company's financial results, Tim Cook announced that Apple TV 4K recorded double-digit growth.
Stan Ng
Stan Ng has been with Apple for nearly twenty years. From the position of Mac marketing manager, he gradually moved to iPod and iPhone marketing, eventually taking responsibility for the Apple Watch. He appeared in promotional videos for the iPod and spoke to the media about its latest features. It also covers the Apple Watch and AirPods.
Susan prescott
Susan Prescott was one of the first female executives at Apple to take the stage to announce a new app — it was 2015 and it was Apple News. He is currently in charge of the marketing of apple applications. Although Apple's income comes mainly from the sale of hardware and services, apps are one of the key elements that hold its ecosystem together.
Sabih khan
Sabih Khan assists Chief Operating Officer Jeff Williams. In recent years, Khan has gradually gained more and more responsibility for global supply chain operations involved in the creation of hundreds of millions of Apple devices annually. He inherited this function from the aforementioned Jeff Williams. He is also in charge of the production process of iPhones and other products, and his team also participates in the design process of the devices.
Mike Fenger
To the uninitiated, it may appear that Apple's iPhone is selling itself. But in reality, many people are responsible for sales - and Mike Fenger is one of the most important. He joined Apple in 2008 from Motorola, during his career at Apple, Mike Fenger oversaw key business deals with General Electric and Cisco Systems, among others.
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Elizabeth Ge Mahe
Isabel Ge Mahe worked at Apple for many years in a senior position in the software engineering department before being transferred to China by Tim Cook. Its role is really key here – the Chinese market had a 20% share of Apple's sales last year and is seeing constant growth.
Doug Beck
Doug Beck reports directly to Tim Cook at Apple. His job is to make sure the products are sold in the right places. In addition, it coordinates agreements that bring apple products to stores and businesses in the US and Asian countries, including Japan and South Korea.
Sebastien Marineau
Software engineering leadership at Apple is almost entirely reserved for company veterans. The exception, confirming the rule, is represented by Sebastien Marineau, who joined the Cupertino company in 2014 from BlackBerry. Here he oversees key device software for the Camera and Photos apps and system security.
Jennifer Bailey
Jennifer Bailey is one of the key leaders in Apple's service area. She oversaw the launch and development of Apple Pay in 2014, participating in important meetings with vendors and financial partners. According to analysts at Loup Ventures, Apple Pay currently has 127 million active users, and that number is growing as the service slowly but surely expands globally.
Peter stern
Peter Stern joined Apple a few years ago from Time Warner Cable. He is in charge of the services area – namely video, news, books, iCloud and advertising services. All these mentioned products represent a key part of the planned growth of Apple's services. As Apple's services grow – for example, custom video content is planned for the foreseeable future – so does the responsibility of the respective team.
Richard Howard
Richard Howarth spent most of his career at the Apple company in the renowned design team, where he worked on the appearance of Apple products. He was involved in the development of every iPhone and also participated in the creation of the original Apple Watch. He oversaw the design of the iPhone X and is considered one of Jony Ive's possible successors.
Mike Rockwell
Dolby Labs veteran Mike Rockwell is in charge of augmented reality at the Cupertino company. Tim Cook has high hopes for this segment and considers it more important than the field of virtual reality, which he claims unnecessarily isolates users. Among other things, Rockwell is involved in the development of AR glasses, which Cook says could one day replace the iPhone.
Greg Duffy
Before joining Apple, Greg Duffy worked at the hardware company Dropcam. He joined the Apple company as one of the members of the secret team in charge of the hardware area. Of course, there is not much public information available about the activities of this team, but apparently the group deals with Apple Maps and satellite imaging.
John ternus
John Ternus became a well-known face of Apple when he publicly announced the arrival of new versions of iMacs to the world years ago. He also spoke at last year's Apple conference, when he presented the new MacBook Pros for a change. It was John Ternus who explained that Apple intends to refocus on professional Mac users. He led the team responsible for the development of the iPad and key accessories such as AirPods.
Source: Bloomberg
