Adam Kos Sir Jonathan Ive is a British designer and former Senior Vice President of Product Design at Apple. He worked here from 1992 until the end of November 2019. Most of the products, as we know them today, passed through his hands. Apart from them, he also participated in several unique designs, which may not be so well known, but can be all the more interesting.
iMac (1998)
The iMac was Ivo's first major contribution to Apple's new era after Steve Jobs returned to the company. She also called this all-in-one computer the computer for the next millennium. The translucent chassis of the iMac, which was a complete departure from the otherwise gray boxes of computers of the time, marked a breakthrough in technological design.
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iPods (2001)
Even the iPod music player was a game changer in the technology market, combining small dimensions, good storage capacity and a simple interface with only five buttons. The palette of materials for most Apple products consisted of polycarbonate plastic, but the iPod was the first to come with metal materials. It also had a major impact on the way people used electronics afterwards. Along with iTunes, it even changed the way music was purchased.
iPhones (2007)
An iPhone could just be an iPod with phone functions, it could also have buttons, and it didn't have to be smart at all. But none of that happened in the end, and with its introduction came a revolution in the smartphone segment. The ingenious combination of design and ease of use has made this phone a trend-setter even today, 15 years later, even though it has lost its sub-display desktop button, which only survives in the SE series.
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Macbook Air (2008)
The MacBook Air was billed as "the thinnest laptop in the world" at the time of its introduction. For that reason too, he carried with him many compromises, which Ive was able to defend. The aluminum design that fit into the envelope was breathtaking. After all, as we heard at WWDC22, MacBook Airs are Apple's best-selling laptops, so this series has certainly not yet said its last word.
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iPad (2010)
The iPad created and defined an entirely new category of device that connected users to their applications and content in a more intimate, intuitive and fun way than ever before – or so Steve Jobs said about Apple's first tablet. In keeping with the company's minimalist aesthetic, however, the iPad was primarily a scaled-up iPhone, or rather an iPod touch. Although it offered a large touch screen, it lacked telephone functions.
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iOS7 (2013)
Even the iOS operating system, as we know it even in the current 15th version, is based on Jony Ivo's vision. It was iOS 7 that left skeuomorphism, i.e. a style that brings technology closer to things from the real world, and opted for a simple flat design. iOS 7 was designed by Ive to be above all clear, while also being the first major update after Ive became the lead designer of not only hardware, but also software.
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Leica (2013)
Ive, along with Australian industrial designer Marc Newson, designed a Leica camera for a charity auction in 2013. It was eventually sold for an incredible $1,8 million and the proceeds were donated to the Global Fund to Fight AIDS, Tuberculosis and Malaria. The camera was an update to the Leica M, which was the brand's digital camera launched just the previous year.
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"Red" Table (2013)
The year 2013 was incredibly fruitful for Ivo. The RED Desk was another exclusive creation in a series of products that Ive and Newson designed for Bono's charity auction in 2013. It was an aluminum desk whose surface is covered with 185 interlocking cells. It had a thin and elegant appearance, and its legs and plate resemble a blade. The whole thing is made of massive pieces of aluminum that Neal Feay Studio was responsible for.
A table designed by Jonathan Ive
Apple Park (2017)
Apple's famous headquarters in the shape of a donut (or, if you prefer, a spaceship) in Cupertino, California, was designed by Foster + Partners and Ive oversaw the entire project. Few companies have a more impressive campus that is as iconic to them as Apple Park.
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The Diamond Ring (2018)
The diamond ring was once again designed by Ive and Newson, exclusively for the RED charity auction. It was cut from a single homogeneous block of diamond supplied by a Diamond Foundry using plasma reactor technology to "grow" the stone using a scientific process. This process allows the stone to be large enough to be cut into what the entire ring is. It eventually sold for $256 and was the world's first wearable ring that is made entirely of one piece of diamond.
