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Facebook CEO Mark Zuckerberg attended his first public meeting late last week Q&A performance, where he answered questions from the audience for over an hour. There was also talk about why Facebook decided on mobile devices some time ago separate messages from the basic application of the popular social network.

Since the summer, Facebook users can no longer send messages through the main app, but if they want to do so, they have to install it Messenger. Mark Zuckerberg has now explained why he did so.

I'm grateful for the tough questions. It forces us to tell the truth. We must be able to clearly explain why what we think is good. Asking everyone in our community to install a new app is a big deal. We wanted to do this because we believe this is a better experience. Messaging has become very important. We think that on mobile, every app can only do one thing well.

The primary purpose of the Facebook app is the News Feed. But people are messaging each other more and more. 10 billion messages were sent daily, but to access them you had to wait for the app to load and then go to the appropriate tab. We saw that the most used messaging apps were users' own. These apps are fast and focused on messaging. You probably text your friends 15 times a day, and having to open an app and go through multiple steps to get to your messages is just too much of a hassle.

Messaging is one of the few things people do more than social networking. In some countries, 85 percent of people are on Facebook, but 95 percent of people use SMS or other means of messaging. Asking users to install another app is a short-term pain, but if we wanted to focus on one thing, we had to build our own app and focus on that experience. We develop for the whole community. Why don't we let the user decide whether or not they want to install a new app? The reason is that what we are trying to build is a service that is good for everyone. Because Messenger is faster and more focused, we've found that you respond to messages faster when you use it. But if your friends are slower to respond, we won't do anything about it.

This is one of the hardest things we do, making these decisions. We recognize that we still have a long way to go in terms of trust and proving that the standalone messenger experience will be very good. Some of our most talented people are working on it.

Source: The Verge
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