Adam Kos So don't think you can watch an entire series of movies on Apple TV+. Apple has just announced the release of a new documentary called The Sound of 007, which will focus on the remarkable history of six decades of music that accompanied each film about this most famous agent with a license to kill. But for Apple, this may be a crucial step.
The documentary is to be released in October next year on the occasion of 60 years of James Bond, because the movie Dr. No saw the light of day in 1962. It will be an exclusive documentary within the Apple TV+ platform, produced by MGM, Eon Productions and Ventureland. The music plays a vital role in the film, not only the accompanying music, but also the title music. For the artist in question, participating in the title song of a film was a clear prestige but also a certain advertisement.
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There is no time to die
During the pandemic, Apple, as well as other streaming platforms like Netflix, flirted with buying the new film No Time to Die and making it available to their subscribers. However, due to the high price that MGM wanted for the film, all attempts failed. MGM wanted 800 million dollars, Apple considered paying 400 million. In addition, the image would only be on the platform temporarily, for a period of one year.
The situation with movies is different with Apple TV+ than it is with series. Apple produces these on its own and it's doing quite well. However, you will find very few original films on the platform. Already the main blockbuster of last season, i.e. the film Greyhound, Apple bought ready made. He paid 70 million dollars for it, while the costs were 50 million. However, Sony, which produced it, was afraid that the film would not make money in theaters during the pandemic, and therefore resorted to this step. It was the same with the film In the Beat of the Heart, i.e. the winner of the Sundance Festival, for which Apple paid 20 million. It is easier to pay for a finished thing than to participate in its creation.
Cross of original creation
Apple TV+ does not have many strong names. Then, if someone like James Bond appears on the platform menu, it will clearly attract a lot of attention. What about the fact that it won't be a movie but "just" another music documentary. After all, the platform offers quite a lot of them, and they are also properly valued for their quality (e.g. The Story of the Beastie Boys, Bruce Springsteen: Letter To You, The Velvet Underground, 1971 or Billie Eilish: The World's a Little Blurry).
However, Apple has so far paid attention to its original content, i.e. content that cannot be found elsewhere in some form. The exception is perhaps only the animated Snoopy and possibly a certain collaboration with Oprah Winfrey. Perhaps the company has understood that it simply cannot attract the viewer with truly original content and has to try its luck with those names that the whole world knows. The "failure" of the platform so far still stands and falls only on the fact that you don't get anything other than the company's limited production as part of the subscription.
