Petr Škuta According to the latest survey, the device replacement cycle is constantly lengthening. While not so long ago we were replacing our iPhone almost every year, now we are able to last up to three times with one model.
The American analytical firm Strategy Analytics is responsible for the report. The average device replacement time is constantly increasing. We currently keep our iPhones for over 18 months on average, and owners of rival Samsungs for 16 and a half months.
The time for the next purchase is constantly being extended. Most users don't plan to buy a new smartphone for more than three years, some even talk about at least three years or more.
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Dan Pražák On the other hand, customers are still not used to high prices. Only 7% of research respondents plan to buy a phone more expensive than $1, which includes most iPhones. There is a general opinion among users that the innovation cycle has slowed down and that smartphones no longer bring anything revolutionary.
Operators and sellers thus face declining sales and thus profits. On the contrary, manufacturers try to push the price a lot and bet on models with a price tag of 1 dollars and more, where they still have a good margin.
Salvation for manufacturers in the form of 5G
Many customers are also waiting for support for 5G networks, which could be the next milestone in the smartphone era. Fifth generation mobile networks should bring even faster and more stable internet. This is often one of the reasons why they have not yet replaced their current device with a new one.
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Apple and Samsung reign supreme in customer loyalty. More than 70% of users of these brands will buy a smartphone from the same manufacturer again. On the contrary, LG and Motorola move below 50%, so their users go to the competition in one of two cases.
While the camera is the most important feature for young customers and then for women, the presence of time management apps is also important for men and women of working age.
Apple also suffers from a lengthening replacement cycle. For one thing he fights it with a price, but lately it has also focused more on services. These will ultimately bring the most income in the long run.
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David Hanak Source: 9to5Mac
On the contrary, I find it strange that people today take it for granted to change their mobile every time a new version comes out. In short, I can't think of it
I have had an iPhone 5S for over 5 and a half years. And I won't pay more than 1000 euros for a new iPhone. I'd rather switch to android.
It's true that I changed the 6 for the X after 3 years. Before that, every year. Change is no longer so much as drive. And apple has a design change with more pronounced after 3 years. More significant changes are to come next year. Not wanting to get rid of the servant and not needing a dualsim, I probably wouldn't change this year