Ondrej Holzman It's an unusual feeling. In recent years, we have almost always learned what the Californian company has prepared for us before the upcoming Apple keynote. Whether it was a few months in advance or a few days or even hours before Tim Cook actually took the stage. But with WWDC 2016 approaching, we are all unusually in the dark. And it's pretty exciting.
After all, just a few years ago, this was exactly the feeling before every Apple presentation. The company, based on its secrecy, where it tried not to let a single fragment of its plans to the public, always managed to amaze, because no one really knew what it had up its sleeve.
Before the developer conference in June, several factors have come together, thanks to which Apple has again carefully kept most of its news, and we will probably not see them before Monday evening. At 19:XNUMX the expected keynote starts in San Francisco and Apple already confirmed that he will broadcast it live again.
Apple's biggest "problem" in terms of keeping everything secret is Mark Gurman. A young reporter from 9to5Mac in recent years, he was able to find such perfect sources that he revealed the upcoming Apple news with iron regularity and many times even in advance. And it wasn't just any "scoop", as exclusive findings are called in English.
A year ago in January, when Gurman wrote about the fact that Apple was going to introduce a new MacBook that would have only one port, plus USB-C, many people did not believe it. But then, two months later, Apple presented exactly such a computer, and Gurman confirmed how reliable its sources were. It was far from his only catch, but it is enough as an example.
Therefore, it was expected that even before this year's developer conference, Mark Gurman will tell us at least part of what will be presented. But the twenty-two-year-old Gurman decided to take a big step in his still-starting career and will move to Bloomberg from the summer. This means that he is in a kind of vacuum at the moment, and even if he had some exclusive information again, he chose not to publish it.
Before WWDC, Gurman only made a guest appearance in the podcast The Jay and Farhad Show, where he revealed as the biggest news that this year Apple is not going to present any hardware news at the developer conference, but will focus exclusively on its four operating systems – iOS, OS X, watchOS and tvOS.
Further, Gurman described that a big role should be played by Siri, which is coming to the Mac, he expects changes in the Apple Music application, and the Photos application should become even better. Smaller changes in design are said to await iOS as well, although not radical ones, and overall the mobile operating system will be improved.
In particular, Siri on the Mac and the new Apple Music app could be a really big topic next week, but we don't know anything at all about watchOS and tvOS, for example, and we don't know much about iOS, which is by far Apple's most important operating system. Even the big media houses, which recently only revealed their findings in response to Gurman's reports, are silent.
The fact that no one has made any big revelations doesn't necessarily mean that Apple doesn't have anything big in store, but even if it didn't, this situation plays into its hands. When fans do not know about the upcoming news in advance, Apple representatives can present it during the presentation as much more groundbreaking, more revolutionary and generally Vetsi, than it may actually be. After all, that's how it's always been.
In addition, Apple managed to keep a lot of news under wraps, apparently also for the reason that it will mainly be software. Whereas when the production of new hardware is set in motion, there is a great risk that somewhere along the production route, usually in China, information or even entire pieces of products will be leaked. But Apple produces its software exclusively in its own laboratories, and it has much better control over who has access to it.
Even so, he did not prevent leaks in the past. As it will present four operating systems for the first time at WWDC this year, it is clear that a huge army of engineers must be behind their development. And the desire to reveal a secret can simply prevail in some people.
What is certain now, however, is that a situation where no one really knows anything brings excitement, and it's up to Apple whether it can turn it into undisguised enthusiasm or general disappointment on Monday. But we should be prepared for one thing for sure: this is a developer event for developers, and the probably more than two-hour keynote will often be about technicalities and details that will not be as entertaining as the presentation of iPhones. Nevertheless, we have something to look forward to.
What's the wow factor about Siri for OSX? I don't see much practical use at work, and in terms of software, it takes two afternoons to write a client for an existing API.
Well, it's just a shame that you didn't make time for two afternoons - and show us some application yourself! :)
I also say to myself, unfortunately, I can't do it :) I don't even have sources for the iOS version.
You see and someone sees him. Just because you don't use something doesn't mean no one will. Think about it. And I assume that if you can't do it, you probably don't even understand it and you're babbling. You can't even write a small app in two afternoons, let alone Siri for Mac. LOL
And in your opinion, what is the use of it? Ps: you are assuming stupidly.
For example, thanks to Siri, blind people can do things on the iPhone, iPad, and now on the Mac that they only dreamed of 10 years ago.
I agree, it's very nice! I thought voice over works pretty well without Siri, but Siri definitely takes it to a whole other level.
Such a long article about the fact that you know nothing?
1. they will introduce a million new emoticons
2. they will introduce the worse and more un-debugged iOS and OSX
3. everything will be phenomenal, perfect, adt ... and at the same time stuck, less functional
4. I will show you 1 new baby watch straps with zero usage
5. and we will all rejoice in the fact that we will actually try what they imagined in a year at the earliest :-(
6. and again we wonder about the golden days of Apple, when it was led by Steve, who knew what he was doing!
ahaha :D it must be hard to live with such a mindless person from Apple :) On the other hand, what would others give for it if they were so single-minded and only had to deal with this ;)
I think that Mitho wrote well, Apple will bring shit again and when there is an article about other things, you will talk about them too. And you're right, it's simple, you know that's what Apple's philosophy is about, isn't it?
I would like more animal emoticons. Let's wait and see what he presents. After all, no one is forcing you to buy products and services from Apple, you have plenty of alternatives. ?
You know, that's what makes it worse. I rebuilt the entire ecosystem at home on Apple and now year after year disappointment. I agree, there are many alternatives, that's why I choose the Apple alternative again, but better, better tuned, better quality... also like it was under Jobs.
I wouldn't see it so black, what specifically disappointed you?
We don't know anything this year. But we know there will be Siri for OSX, a new API for the Smart Panel, Apple Music, Photos and no new HW (which I highly doubt when the API for the new panel is introduced)
I don't really understand the article, do we know enough?
We don't know anything, but we know it exactly.
Perhaps not... I want to exchange the Air for a retina and a new keyboard and at the moment there is no other alternative (smaller diagonal screen). Macbook has maximum performance for office and it is not possible to connect LED cinemas. I'll be disappointed, it's time to upgrade :(