Amaya Toman SOCIETY Electronic Arts probably known to all computer game lovers. The company Electronic Arts - EA for short - has been on the market since the beginning the eighties last century. In today's article, we will remember her emergence, the beginnings of i the way to the top, as well as the most famous Microsoft To Do, which arose from its production.
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Developers as artists
Electronic Arts Inc. Founded May 27, 1982. Behind her emergence cost Trip Hawkins, who until then worked in Apple like director of marketing and strategies. They also had experience working at Apple first employees EA - Rich Melmon, Dave Evans or maybe Pat Marriott. In addition to these, he also worked at Electronic Arts Jeff Burton, who previously worked for a change in Atari. In November of the year 1982 EA already boasted eleven employees and relocated from its original headquarters in Sequoia Capital to offices in San Mateo. Firm originally should have been named Amazon' software, but the employees did not like this name very much. Hawkins himself eventually came to the conclusion that software is a kind of work of art, and developers are artists. He toyed with the idea of a name for a moment SoftArt, but it was too similar to the company name Arts Software, which was responsible, for example, for VisiCalc software. The team finally agreed on a variant Electronic Arts.
From Amiga to Nokia
At the time of its creation, Electronic Arts was among pioneers in the field of computer games. In the eighties of the last century, titles such as Archon: The Light and the Dark, Hard Hat Mack, Axis Assassin, Worms?, or maybe World Golf Tour, Amnesia, SimCity or Indianapolis 500: The Simulation. Electronic Arts' genre reach was really wide, games were available for platforms Female friend, Atari, DOS, Z i Apple Lossless Audio CODEC (ALAC),.
The end 90 years the Electronic Arts company also started developing its own own games – it was about games, for example Skate or Die!, Kings of the Beach, Budokan: The Martial Spirit, Fountain of Dreams or perhaps legendary NHL Hockey. Gradually she joined game console support and a more pronounced focus on sports titles, which began to emerge under the division's banner at the end of the millennium EA Sports. With a boom mobile phones the influence of Electronic Arts expanded even more, and the company in 2006 announced a partnership with Finland Nokia, for which it was to become the exclusive supplier of mobile games. Owners of Nokia phones have thus received games Tetris, The Sims 2, Doom, FIFA 06 coins or maybe Tiger Woods PGA Tour 06.
New era
In February of the year 2007 became the head of Electronic Arts John riccitiello, who had work experience at Elevation Partners or PepsiCo. Riccitiello announced in July of the same year that the company would split into four brands, each of which will be responsible for developing its own products. In the same year, the company also announced, that it plans to make some of its main titles available to owners as well Macs with processors Intel – so the apple players got to see the games Need for Speed: Carbon, Spore, Harry Potter and the Order of the Phoenix or Madden NFL 08. A year later, the company EA touched the then worldwide Economic Crisis, which resulted in a drop in income and related layoffs. The company had to close eleven establishments and fell significantly in the ranking of gaming giants, which it initially occupied.
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Pavel Jelic In the spring of the year 2013 John Riccitello announced his resignation to the leadership post, and in September of the same year took his place Andrew Wilson. With the change of leadership came another one reorganization and personnel changes. In May of the year 2013 acquired by EA dismissed for developing franchise games Star Wars, and two years later she achieved the price of its shares your own historical high. On again decline occurred at the beginning of the year 2019, especially in connection with the not very great success of the expected title Battlefield V. On the contrary positively the current COVID-19 pandemic took its toll on the revenues of Electronic Arts, which the company thanks to increased demand after online games, in the first quarter of this year, it brought in revenues of 1,4 billion dollars.
Beautifully written with a tendency. No mention of EA "winning" the title of most hated company. Not even a sentence about the total hardening of several brands. Not even a sentence about the fact that, due to an unsavory business model in the form of loot boxes, it is considered a company supporting gambling in several states...