Amaya Toman In one of the previous parts of our regular "historical" series, we recalled the time when Apple won the prestigious Emmy award for its Christmas commercial called Misunderstood. But this was not the first time the Cupertino company received this award. In 2001, the Emmy Award for FireWire technology went to Apple.
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It was then that Apple "took home" the elite Emmy Award for the development of the high-speed FireWire serial port, which allowed for the rapid transfer of data between Apple computers and other devices such as digital cameras. Apple's senior vice president of hardware engineering at the time, Jon Rubinstein, said in a related official press release at the time, among other things, that Apple enabled a "video revolution" in this way.
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The beginnings of FireWire technology date back to the second half of the eighties of the last century, when it was developed as a successor to outdated technologies for transferring data between devices. This technology earned the name FireWire thanks to its respectable speed. For FireWire to become part of the Mac standard, however, Apple had to wait until after Jobs returned to the company, i.e. the second half of the nineties. Jobs saw the potential of FireWire technology especially in the field of video transmission from video cameras to computers for further editing or eventual sharing.
Although it was developed while Jobs was working outside of Apple, in many ways it was a quintessentially Jobs invention. FireWire offered functionality, transfer speed and ease of connection. At the same time, it boasted a data transfer speed of up to 400 Mb/s, which was really impressive at the time of its arrival. The mass expansion and introduction of this technology did not take long, and it was soon adopted as a standard by companies such as Sony, Canon, JVC and Kodak. FireWire technology thus became one of the factors that had a significant influence on the mass boom of mobile video and its spread over the Internet. FireWire was also instrumental in Steve Jobs starting to label and promote Macs as "digital hubs" for editing and distributing multimedia content of all kinds. It was this positive contribution to the multimedia industry that earned FireWire a Primetime Engineering Emmy at the start of the new millennium.
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And, of course, the iPod used firewire - the speed of uploading a bunch of songs was incredible compared to the USB players of the time. :-)