Amaya Toman Nowadays, most users probably already listen to music on their iPhones, mostly through streaming services. But it wasn't always like that, and for a while Apple's iPods were really popular. This was the case, for example, in January 2005, when sales of this popular player reached truly record numbers.
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The past three months, along with Christmas sales of the iPod and enormous demand for the latest iBook, have seen Apple's profits quadruple. The Cupertino company, which at that time still had no problem publishing specific data on the number of its products sold, boasted with appropriate fame that it had managed to sell a record ten million iPods. The skyrocketing popularity of music players was responsible for Apple's highest profit ever. The amount of profit that Apple made back then is nothing shocking nowadays, but it really surprised many people at the time.
In 2005, it was definitely not yet possible to say that Apple was at the top. The management of the company tried to build and then maintain the best possible position on the market, and everyone still had vivid memories of how the company teetered on the brink of collapse in the second half of the nineties. But on January 12, 2005, as part of announcing its financial results, Apple revealed with due and justified pride that it had managed to reach $3,49 billion in revenue for the previous quarter, a massive 75% increase over the same quarter the previous year . Net income for the quarter reached a record $295 million, up $63 million from the same quarter in 2004.
The key to these dizzying results was in particular the phenomenal success of the iPod. The tiny player became a necessity for many people, you could see it on artists, celebrities and other famous people, and Apple managed to control 65% of the portable music player market with the iPod.
But it wasn't just an iPod issue. Apple apparently decided not to leave anything to chance and plunged into the waters of the music industry with its iTunes Music Store, which at the time represented a completely new way of selling music. But brick-and-mortar branded Apple stores also experienced expansion, and the first branch outside the United States was also opened. Mac sales were also on the rise, for example the mentioned iBook G4, but also the powerful iMac G5 enjoyed great popularity.
The period in which Apple recorded record sales of its iPod was interesting not only because of the success of the player, but also because of the way the company managed to score significantly on several fronts at once - including areas where it was a relative newcomer.
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Source: Cult of Mac, gallery photo source: Apple (via Wayback Machine)
