Amaya Toman Apple introduced its first iPad at a time when it looked like netbooks would definitely be the mainstream computing trend. However, the opposite turned out to be true in the end, and the iPad became a very successful device - only six months after the launch of its first generation, then Apple CEO Steve Jobs proudly announced that Apple tablets had surpassed the reigning Apple computers in sales.
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Jobs announced the news during Apple's financial results for the fourth quarter of 2010. This was at a time when Apple was still publishing the exact numbers of its products sold. While in the fourth quarter of 2010 Apple announced 3,89 million Macs sold, in the case of the iPad this figure was 4,19 million. At the time, Apple's total revenue was $20,34 billion, of which $2,7 billion was revenue from the sale of Apple tablets. Thus, in October 2010, the iPad became the fastest-selling piece of consumer electronics in history and significantly surpassed DVD players, which until then held the lead in this field.
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Nevertheless, analytical experts expressed their disappointment over this result, despite the respectable numbers - according to their expectations, the iPad should have achieved much more significant success, comparable to the success of iPhones - which managed to sell 14,1 million in the given quarter. According to experts' expectations, Apple should have managed to sell five million of its tablets in the given quarter. In the following years, experts expressed themselves in a similar spirit.
But Steve Jobs was certainly not disappointed. When journalists asked him about his thoughts on tablet sales, he predicted a bright future for Apple in this direction. On that occasion, he did not forget to mention the competition, and he reminded the journalists that its seven-inch tablets are doomed from the very beginning - he even refused to consider other companies as competitors in this regard, calling them "qualified market participants". He also did not forget to mention the fact that Google warned other manufacturers at the time not to use the latest version of the Android operating system for their tablets. "What does it mean when a software provider tells you not to use their software on your tablet?" he asked suggestively. Do you own an iPad? What was your first model?
iPad mini 1st gen was my first, then iPad 6th generation and finally iPad Air 2019 :-) very satisfied.