Amaya Toman In the second half of February, Apple presented its colorful, translucent iMacs in a completely new design, which was surprising and even shocking for many. The iMac Flower Power and iMac Blue Dalmation models were intended to refer to the relaxed, colorful hippie style of the sixties.
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A far cry from the heavy-duty, aluminum industrial design that would be Apple's hallmark for years to come, these colorfully patterned iMacs are among the boldest computers Cupertino has ever come up with. The iMac Flower Power and Blue Dalmatian marked the culmination of the ultra-color line that began with the original iMac G3 in Bondi Blue. The range also included Blueberry, Strawberry, Lime, Tangerine, Grape, Graphite, Indigo, Ruby, Sage and Snow variants.
At a time when typical computers came in plain and gray chassis, the color range of iMacs proved to be revolutionary. It used the same spirit of individualism that made "Think Different" Apple's slogan. The idea was that everyone could choose the Mac that best represented their personality. The hippie-themed iMacs were somewhat of a fun reminder of Apple's past. They also fit in perfectly with the pop culture of the time – the 60s and the beginning of the new millennium were at one point brimming with XNUMXs nostalgia.
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Apple co-founder Steve Jobs has always said that he was heavily inspired by the counterculture of the 60s. Still, it's hard to imagine him planting an iMac Flower Power in his office. Casual Mac fans responded about as well as one might expect. Not everyone was a fan of the new computers, but that wasn't the point. With an affordable price of $1 to $199 and decent mid-range specs (PowerPC G1 499 or 3 MHz processor, 500 MB or 600 MB RAM, 64 KB Level 128 cache, CD-RW drive, and 256-inch monitor), these Macs definitely appealed to the masses. Not everyone wanted a crazy patterned Mac, but some people fell in love with these boldly designed computers.
The iMac G3, the result of one of the first cases of truly close collaboration between Jobs and Apple's design guru Jony Ive, became a huge commercial hit at a time when Apple really needed it. If the iMac G3 hadn't been created or succeeded as such, the iPod, iPhone, iPad, or any of the other groundbreaking Apple products that followed in the following decade might never have been created.
In the end, the Flower Power and Blue Dalmatian iMacs didn't last long. Apple discontinued them in July to make way for the iMac G4, which began shipping in 2002.
