Amaya Toman Apple likes to and often engages in various charitable activities. One of their more prominent activities in this field is, for example, the sale of products from the (PRODUCT)RED series, which included, for example, the limited edition iPod nano - ten percent of the profit from the sale of these special iPods went to the fight against AIDS in Africa.
It could be interest you
The iPod nano (PRODUCT)RED Special Edition was created in collaboration with the frontman of the Irish band U2, Bono Vox, who is also no stranger to charity of various kinds. Lawyer and activist Bobby Shriver also participated in the creation of a special limited edition of red iPods. "We are thrilled that Apple is offering its customers the opportunity to purchase a red iPod nano to help children and women in Africa affected by HIV/AIDS," Bono told Vox in a statement at the time.
Gallery
iPod nano in (PRODUCT)RED was one of the first cases of collaboration between the Cupertino company and Bono Vox's charity initiative. In the following years, many other products came along, and the proceeds from their sales supported, for example, the global fight against AIDS, tuberculosis or malaria. These products include, for example, a red Mac Pro, which was auctioned for charity at Stoheby's auction house for $977, or a (not red) desk from Jony Ivo's workshop. As part of the (PRODUCT)RED collection, Apple also launched more affordable products, whether it was iPhones or covers and cases.
Bono Vox reported in late 2013 that Apple managed to raise more than $65 million this way. And since Bono Vox and Steve Jobs were long-time friends, the collaboration between the Apple company and the band U2 also resulted in a special U2 edition iPod, and the music of the band U2 (Vertigo) was also used in one of the iPod commercials. Bono even bought an apartment in New York from the Apple co-founder for $15 million.
However, the mutual relationship between the two personalities also had its own unique characteristics. As for the charity collaboration, Jobs reportedly didn't show much interest in it at first, refusing, for example, that the mentioned products bear the name (Apple)RED, as Bono originally proposed. Jobs eventually allowed Bono to name the product after himself, with the stipulation that Apple would not display (Apple)RED in its stores under any circumstances.
It could be interest you
Flying around the world with Apple The iPod nano (PRODUCT)RED Special Edition was available with 4GB of memory at a price of $199, and was sold both in the Apple e-shop and in brick-and-mortar Apple stores. Included in the package were headphones and a USB 2.0 cable, the iPod nano promised up to 24 hours of playback.
