Jan Zdarsa Apple's iAds advertising system has been running since July 1, and developers who have already implemented iAds in their applications are wringing their hands. Earnings are more than interesting!
Developer Jason Ting released his iAds earnings data for one day. He managed to earn 1400 dollars in just one day! His app was released yesterday, it's called LED Light for iPhone 4 - a simple flashlight created from the iPhone 4's LED flash.
So far, advertising in iAds is working great, with up to 5 times higher click-through rates than regular mobile ads. The question is whether this click-through rate will drop significantly after everyone tries iAds.
If things continue like this, Apple will significantly support application developers for free, and we, the users, can also make money from it. There could be several interesting applications that will be completely free! Robin Raška wrote about the possibility of interesting earnings in iAds a long time ago in the article "iAds will be a goldmine for developers".
So, who among you wants to become an iPhone developer?
Fair, but a CTR of over 10% will definitely not last long. We also have one app with iAd in the approval process, so I'm curious about that. $2 per click is really great, we'll see if it's not just to lure us developers - if there will be a reduction.
Such advertising in the application is not suitable for every type of application, but compared to Google AdMob and their $0.03 per click and 0 per impression, it is a nice change.
Well, that's really nice, we don't have it anywhere near like this...
Hey, I've been thinking about it for a long time, I have xcode + ip sdk but I haven't gotten around to doing anything with it yet :(
Get started, it's fun and doing well in Objective-C…
I would be quite interested in how the program with iAds support will behave on iOS 3. That is, if it is possible to implement iAds and support iOS 3 at the same time.
Can't..
It works, with the fact that iADs are not displayed on iOS 3, but AdMob is displayed instead. This is how we have it in one of our applications and it works reliably. The magic of Objective-C is that it is a dynamic language, so even applications recompiled for the new SDK run on older firmware (not completely automatically, but the work with it is not that big...)
As for iOS3 support/non-support, I agree that I probably wouldn't make a new application with iOS 3 support either, but for building applications it's almost a necessity - why force someone to upgrade - e.g. iPhone 3G users stay on iOS 3 because speed.
Jindra
I would make a new app with support for iOS 3 just because I have an iPhone 2G :)
I don't think it's worth the effort to support iOS 3. Most people upgrade the OS on their 3G and 3GS, and those who have the first generation iPhone are slowly ending their contracts and will get a new iPhone 4.
I would beg to differ. I have an iPhone 2G and no contract expires.
We have iAd eCPM between $3-10 depending on the application, but hundreds of thousands of impressions.