Vratislav Holub The average viewer now has several options for watching content, among which the so-called streaming services clearly reign supreme. These include, for example, Netflix, HBO MAX, Amazon Prime, Disney+ or even the apple platform TV+. So whether you want to watch your favorite series or watch a new movie, just go to the website of the given service or turn on the relevant application and get started.
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But here we encounter a minor problem. Since there are several services, it can sometimes be more difficult to navigate between them - especially in cases where you pay for more than one. In that case, you have to sift through them and find out on which platform the content you want to watch is actually located. Although this is a relatively trivial problem, it can be a pain at times. Wouldn't it be better if everything was combined in a single application? That sounds nice, but it's not as simple as it might seem at first glance.
Apple is trying to make things easier
In any case, we can perceive a certain step forward on the part of Apple and HBO (MAX). You probably asked yourself exactly the same question as we asked above, namely whether it wouldn't be easier if the content was accessible directly from one application. This is exactly what the native application is currently proud of TV on Apple TV. As you surely know, within this app (on Apple TV) you can buy/rent almost any movie and start watching it in high quality. In addition, when the Californian giant introduced its own streaming platform TV+, it integrated it directly into this program, thanks to which it practically brings together the content in one place.
HBO Max
To make matters worse, content from HBO MAX is also automatically integrated into the software. In this case, it is necessary to have the corresponding application (HBO MAX) installed on the Apple TV, thanks to which its content can also be started directly from the native TV and start watching right away without having to jump from one program to another. As already indicated above, although this is a small thing, it is definitely pleasing and can facilitate the search for content. In addition, each movie has a corresponding HBO icon. It thus informs that the content is accessible within the HBO MAX subscription.
Expansion with other streaming services
It would literally be perfect if other streaming services were added to the native TV application in the same way - Czech viewers would definitely be pleased with, for example, the very popular Netflix. But we shouldn't count on something similar. It is no secret that Netflix is not exactly a fan of fees from Apple, and therefore their cooperation is more unlikely.
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Jiří Filip 