Amaya Toman iPhone user loyalty is at an all-time low, according to a recent survey. A survey conducted by BankMyCell showed that iPhone retention rates have fallen by around fifteen percent compared to last year.
In March of last year, BankMyCell focused on monitoring a total of 38 users, the aim of the survey was, among other things, to determine consumer loyalty to Apple smartphones. A total of 26% of customers traded in their iPhone X for a smartphone from another brand during the period, while only 7,7% of those surveyed switched from a Samsung-branded smartphone to an iPhone. 92,3% of Android smartphone owners remained loyal to the platform when switching to a new model. 18% of consumers who got rid of their older iPhone switched to a Samsung smartphone. The results of the aforementioned survey, along with data from several other companies, showed that iPhone customer loyalty has fallen to 73% and is currently at its all-time low since 2011. In 2017, user loyalty was at 92%.
Gallery
However, it should be kept in mind that the mentioned survey followed only a very limited range of consumers, the vast majority of whom were customers of the BankMyCell service. Data from some other companies, such as CIRP (Consumer Intelligence Research Partners), even claim the opposite - customer loyalty to the iPhone was 91% according to CIRP in January of this year.
Also released this week was a report from Kantar which found that iPhone sales in the UK accounted for just 2019% of all smartphone sales in the second quarter of 36, down 2,4% year-on-year. Gartner again for this year predicts a 3,8% decline in global mobile phone sales. Gartner attributes this decline to both the longer lifespan of smartphones and a lower rate of transition to newer models. Gartner research director Ranjit Atwal said that unless the new model offers significantly more news, upgrade rates will continue to decline.
Source: 9to5Mac
