Adam Kos Apple is such a big player in the digital market that everyone is afraid of it. That is also why everyone fights against him and tries to hurt him as much as possible so that he loses as much of his position as possible. It has also been slammed by many companies and various agencies for not complying with the Digital Markets Act. But Apple blew everyone's mind by announcing what else it was planning.
Apple doesn't want to, but it has to, and maybe it's aware that it hasn't done enough, so it's now stating what it still wants to do in the EU. He does so on a twelve-page document. The contained text thus describes how iOS will be modified to comply with the DMA law and what it is going to do in the next two years. These changes include giving more control over the pre-installed apps on the device and giving developers better access to user data. This is also his response to the letter addressed to the EU, initiated by Spotify (you can find the letter <a href="https://cdn.shopify.com/s/files/1/1932/8043/files/200721_ODSTOUPENI_BEZ_UDANI_DUVODU__EN.pdf?v=1595428404" data-gt-href-en="https://en.notsofunnyany.com/">here</a>). Apple also issued a rather critical report in its Newsroom, where he describes how he turned Spotify into the biggest streaming company in the world for free, but he wants even more.
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But it wouldn't be Apple if it didn't take a dig right at the beginning of its document. He mentions here how DMA "brings more risks to users and developers." But he can call all he wants, no one will hear him anyway. That's a bare fact. The EU did not sit on it, the DMA concerns everyone. The Digital Markets Act is a series of regulations aimed at tech giants like Amazon, Apple, Google and others, aiming to ensure fair competition by limiting the amount of priority a company can give to its own first-party services. However, Apple specifically states that DMA "offers new avenues for malware, fraud, illegal and harmful content, and other threats to privacy and security."
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Apple's planned concessions due to the EU
By the end of 2024, Apple will allow EU users to completely remove Safari from iOS if they want to, of course. By the end of the year, it will also work on the export/import of browser data for its relevant transfer within a single device. The feature is expected to launch in late 2024 or early 2025.
How to disable installing apps from other sources in iOS 17.4
Then there is a big scare for Apple. He is working on the possibility of easier migration of complete user data to other platforms, i.e. Android of course. The goal is to transfer as much information as possible from an iPhone to an Android device. There are already various third-party tools for this, and even Samsung has its own, but it's still not enough. However, the way it should work is by Apple providing the tools for companies to build their own, not by Apple offering an "Escape from iOS to Burning Hells" app. But we should expect this only at the end of next year.
The latest version of iOS 17.4 gives users enhanced options to choose default apps for web browsing and email. But by March 2025, Apple plans to introduce a new default control of navigation apps in Settings. However, there is sure to be more to learn as time goes on. Now we are waiting for the introduction of iOS 18, where it is also possible that we will already hear about some implementation.
But this is a naive effort on the part of Apple to divert attention. The DMA is effective in the EU from 7.3.2024/2022/1925, it applies to everyone, and Spple should have fully complied with it by this date. Evasive maneuvers such as simplifying the migration to another OS over the next few months will not cover Apple's violation of the law. It will last a few months, but depending on how strongly it violates REGULATION (EU) XNUMX/XNUMX OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL
of 14 September 2022
on contestable and fair markets in the digital sector and amending Directives (EU) 2019/1937 and (EU) 2020/1828, within a few months Apple will receive the largest fine in the history of IT, which according to Article 5 to $38 billion.