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Steven Milunovich, an analyst at UBS, sent out the results of a survey to investors yesterday, according to which iPhone SE accounted for 16% of all iPhones sold in the second quarter of this year.

The survey was conducted in the US by Consumer Intelligence Research Partners (CIRP) and involved 500 people. It revealed that 9% of all customers who bought an iPhone in the second quarter of 2016 invested in the iPhone SE 64GB and 7% in the iPhone SE 16GB. According to Milunovich, this is an unexpected success of the new XNUMX-inch iPhone, which, however, is likely to have a negative impact (in terms of margins and investors) on the average price at which the iPhone is sold.

According to Milunovich (referring to the CIRP survey), the 10% lower average capacity of sold iPhones should also have an effect on this. The average selling price of the iPhone is currently supposed to be $637, while the consensus on Wall Street estimates this amount to be $660.

Still, Milunovich maintains a "buy" rating on Apple's stock and expects such declines to be short-lived. UBS says that iPhone sales will stabilize next year and even increase by 15 percent next year.

Source: Apple Insider
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