Adam Kos The current time certainly favors it. The unrelenting pandemic and the long-term home office simply contribute to situations in which we hold our smartphones in our hands more often than ever before. According to the company's analysis App Annie that's an average of 4,2 hours a day, which represents a 2019% increase compared to 30. But there are more factors of time increase here.
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Pavel Jelic Pandemic coronavir it hit the world at the beginning of 2020, therefore the starting dates are taken with regard to the year 2019, i.e. the year when everything could still be "normal". If you look at the table with the selected markets, you can clearly see the currently completed quarter of this year in red. Even minimal increases are still very noticeable, perhaps with the exception of China and Japan, where the use of smartphone applications decreased compared to 2020, but still increased compared to 2019.
India saw the biggest increase in time spent on smartphone apps, by a whopping 80%. Users use their smartphones there for almost 5 hours. In terms of screen time, they are in the same situation in Mexico, while South Korea and Brazil reach a net five hours. The clear leader in exceeding 5 hours of daily smartphone use is Indonesia, which recorded a 45% increase in screen time. However, Argentina, Turkey, the USA, Canada also reach more than 4 hours, and Russia is approaching them, which recorded a 50% increase.
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The most used application
The most frequently used applications include the classic list of social networks, i.e. Facebook, TikTok and YouTube. But then there are those that saw a sharp increase in popularity during the pandemic, but also those that benefit from the situation around WhatsApp. It can be seen that people do not like Facebook's data sharing strategy, which is why they massively rushed to Signal and Telegram.
Signal it took #1 in the UK, Germany and France this quarter, and #4 in the US. Telegram was 9th in the UK, 5th in France and 7th in the US. Investment and business applications were also conducted when Coinbase peaked at number 6 in the US and UK, Binance then it was in 7th place in France, app Upbit it took over South Korea, PayPay Japan and Robinhood USA. He also established himself Clubhouse, in non-US markets such as Germany and Japan, where it ranked 4th and 3rd respectively.
The influence of social networks is also interesting. On TikTok there was a big campaign to promote the game High Heels, which thanks to this took the 1st place in the game charts in the USA and Great Britain, the 3rd place in China, the 6th place in Russia and the 7th place in Germany. Project games also did well Make over or DOP 2. But he crushed them all with his arrival Crash BandicootOn the Run, which racked up 4 million downloads in just 21 days. In addition, it was only released on March 25, so it did not have time to properly enter the statistics.
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You can control your screen time yourself
And how much do you spend on the displays of your iPhones? You can easily find out. Just go to Settings, where you select the Screen Time menu. Here you can already see your daily average and you can also view all your activity divided into individual applications or their categories.
