Ondrej Holzman [youtube id=”RrM6rJ9JPqU” width=”620″ height=”360″]
One of Apple Music's advantages over competitors like Spotify is supposed to be discovering new music based on your tastes and the genres you've listened to so far. In addition to artificial algorithms, music experts from all over the world also select music tailored for users within Apple Music. And that's exactly what Apple is promoting in a trio of new TV commercials.
All three spots are traditionally minimalist, and this time Apple even opted for a black and white concept. In the first ad, titled "Discovery," Apple Music is portrayed as a place where artists and fans can find each other. All this is controlled by people who live and "breathe" music.
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The other two ads already focus on specific artists – James Bay and pianist Kygo – and their work. At the end, a graphic with the blogs of the respective artists on Connect is always shown.
The tagline for the latest Apple Music ads is: "All the artists you love and will love, in one place."
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pianist Kygo? maybe it's just a typo, I don't know anything about the gender change of my favorite author :)
Yep, typo :) Thanks for the heads up.