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Spotify is definitely not going to surrender after the arrival of Apple Music and intends to fight hard for its place in the sun. The proof is the novelty called "Discover Weekly", thanks to which the user gets a new playlist tailored to him every week. Personalized playlists are one of the functions that Apple Music boasts and presents as a great competitive advantage.

Every Monday, after opening Spotify, the user will find a new playlist that will contain about two hours of music that matches his taste. However, the playlist will only contain songs that the given user has not yet listened to on Spotify. It is supposed to be a pleasant mix of the most famous hits and almost unknown songs.

"The original vision when developing Discover Weekly was that we wanted to create something that felt like your best friend was putting together a weekly mix of songs for you to listen to," said Spotify's Matthew Ogle. He came to the Swedish company from Last.fm and his new role is to improve Spotify in the area of ​​discovery and user customization. According to him, the new weekly playlists are just the beginning, and many more personalization-related innovations are still to come.

But it's not just weekly playlists that Spotify wants to beat Apple Music through. Runners are also an important clientele for the music service, and Spotify wants to get their headphones into their headphones, among other things, thanks to a partnership with Nike. The Nike+ Running running app now offers Spotify subscribers easy access to the service's entire music catalog, in a form that is intended to help sports performance.

Nike+ Running takes a naturally different approach to music than a classic music service. So it's not about picking a specific song and running. Your task is to choose the target pace of your run in Nike+ Running, and Spotify will then compile a mix of 100 songs to encourage you to this pace. A similar function is offered directly by Spotify, in which the item "Running" recently appeared. Here, however, the function works on the opposite principle, in such a way that the application measures your pace and the music then adapts to it.

If you use Nike+ Running and haven't tried Spotify yet, thanks to an agreement between these two companies, you can try running with music from Spotify in Nike+ for free for a week. If you are then willing to enter your payment card number into the application, you will be able to use Spotify Premium for another 60 days for free.

Source: cultfmac, the verge
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