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Spotify has been speaking out against Apple and its pricing policy for over a year. She doesn't like that Apple is "abusing its market position" by taking too much of the subscriptions that are purchased through its services. The companies thus make less money than Apple, which does not take any fees. This case has been here for a really long time, Apple made some concessions during the year, but even that is according to Spotify et al. little. Disgruntled companies have now turned to the European Commission to try to "level the playing field".

Spotify, Deezer and other companies involved in the distribution of digital content are behind this proposal. Their main problem is that large companies such as Apple and Amazon are allegedly abusing their market position, which favors the services they offer. A group of companies even sent a letter to the President of the European Commission, Jean-Claude Juncker. They ask him that the European Union, or The European Commission advocated for the establishment of equal conditions for all those operating on this market.

Spotify, for example, doesn't like Apple taking away 30% of the subscriptions that are paid through their services (they even advise how to get Spotify cheaper when purchasing outside the App Store). Apple already responded to this problem last year when it adjusted its terms so that after a year the subscription commission will be reduced to 15%, but this is not enough for the companies. The amount of this commission thus puts small "non-system" content providers at a practical disadvantage. Although the prices of the services may be identical, the commission will make the affected companies less than Apple, which will logically not charge itself any fee.

It will be very interesting to see how this case develops (if at all). On the one hand, the position of Spotify et al. understandable as they are losing money and they may feel disadvantaged. On the other hand, it is Apple that makes its platform available to them with a huge amount of potential customers at their disposal. In addition, Apple handles all the actions associated with paying for a subscription, which also requires a certain amount of effort (receiving payments, moving money, solving payment problems, enforcing payment operations, etc.). The amount of the commission is therefore debatable. In the end, however, nobody is forcing Spotify to offer its subscription through Apple. However, if they do so, they do so by agreeing to the terms, which are clearly set out.

Source: 9to5mac

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