David Hanak Spotify held a special event last night where they introduced major changes to how their service works. In addition to major changes to the application as such, the plan for non-paying customers received news. This will enable so-called 'on-demand' playback, which was previously only available to paying customers. However, the amount thus available in stock will be relatively limited. Even so, it is a friendly step towards non-paying customers.
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Dan Pražák Until now, switching songs and playing specific songs was the privilege of Premium accounts only. As of last night (and the latest Spotify app update), 'on-demand' playback works even for non-paying users. The only condition is that the songs affected by this change must be part of one of the traditional playlists (in practice it should be about 750 different songs that will change dynamically, these are the Daily Mix, Discover Weekly, Release playlists Radar, etc.).
An improved service for recognizing the listener's musical taste should also work within Spotify. The recommended songs and performers should thus correspond even more to the preferences of individual users. Non-paying users also got access to the podcasts and vertical video clips section.
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The system for working with the amount of data that the application consumes is also new. Thanks to adjustments in the functioning of the application as such and an advanced caching system, Spotify will now save up to 75% of data. This reduction was most likely also achieved by reducing the quality of the songs being played. However, this information is still awaiting confirmation. According to the development director, the free account type is slowly but surely approaching what the premium account looked like until now. We will find out in a few months how this will affect the overall numbers of the service. Non-paying users will still be 'bothered' by advertisements, but thanks to the new form of the free account, they will see what it's like to have a premium account in practice. So maybe it will force them to subscribe which is definitely what Spotify wants to achieve.
