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In the field of music streaming services, a fairly major battle has been going on in recent months. At stake is how much streaming services will pay artists who use them to distribute their music. On one side are Spotify, Google and Amazon, on the other is Apple. Above them stands the American regulatory authority, which determines the amount of license fees.

Spotify, Google and Amazon are fighting to freeze the status quo. Conversely, the American Copyright Royalty Board wants to increase royalties to artists by up to 44 percent over the next five years. On the other side of the barricade compared to the others stands Apple, which does not have a negative attitude towards such an increase. And it is this pro-artistic attitude that helps society.

On social networks and in artistic circles, this affair is quite actively addressed, for completely understandable reasons. It turns out that Apple stands by its statements about supporting artists (for pretty much any number of reasons). Many (so far smaller) artists are thus starting to block the Spotify platform and openly support Apple Music, given that it offers them financially more attractive conditions for cooperation in the future.

Apple will win this dispute no matter how it turns out. If the fee change passes, Apple will be left with good PR to support this proposal. If artist fees are ultimately fixed, this will ultimately mean a reduction in the operating costs associated with Apple Music for Apple. In any case, this case will be talked about for a long time, and Apple will always be highlighted in connection with it as the one that "stood" on the side of the artists. That can only help the company.

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Source: 9to5mac

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