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He released the server a few days ago Czech position interesting article Sabotage: Time bombs in the products we buy dealing with the targeted reduction of the life of products so that they break down shortly after the warranty expires and the consumer is thus forced to buy new ones. Artificially shortening the life cycle of a product is of course extremely beneficial for manufacturers, who thus increase their turnover over the years. The article is based on a German study commissioned by the party Union 90/Greens.

Czech position Apple also mentioned in this context:

In this sense, the company Apple took care of the biggest media scandal so far at the beginning of the 21st century. The Californian giant has built its iPod MP3 players so that it is impossible to replace the battery, which artificially limited its lifespan to 18 months in Palo Alto. In 2003, a class-action lawsuit followed in the US, culminating in an out-of-court settlement: Apple had to promise to replace the batteries free of charge and at the same time extend the warranty from eighteen months to two years.

How was it all? The whole affair was unleashed by filmmakers Neistat Brothers. Two brothers (Casey Neistat and Van Neistat) from New York are best known for their short documentaries (often only a few minutes long) and even had their own show on HBO in 2010. One of their best-known short films is translated as "The Dirty Secret of the iPod" from 2003, about Apple's battery replacement policy for its players.

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The short film captures Casey Neistat's phone call with Apple support. Casey explains to support (a man named Ryan) that his iPod's battery is completely dead after 18 months. Apple didn't have a battery replacement program back then. Ryan explained to Casey that the cost of labor and shipping would be so high that he would be better off getting a new iPod. The clip then continues with footage of the brothers spray-painting iPod posters with the warning "Battery only lasts 18 months" across Manhattan.

The Neistat brothers posted the clip on the Internet on November 20, 2003, and within a month and a half it had over a million views. It gained wide media interest around the world, where over 130 TV stations, newspapers and other servers reported on the controversial situation, among them for example The Washington Post, Fox News, CBS News, BBC Newswith or magazine Rolling Stone. Two weeks after the clip was released, Apple announced an extended iPod battery warranty. However, then-Apple spokeswoman Natalie Sequeir denied any connection between the film and the warranty extension, saying the policy change was in the works months before the clip was released. A Fox News editor called the whole affair a David and Goliath story.

Nowadays, we can find a lot of unfair efforts by manufacturers to maximize profits at the expense of customers. A great example is for example printer manufacturers, whose products force toner replacement in the case of laser printers, although there is still enough of it, or in the case of inkjet printers, they mix color inks into black and white printing and require all cartridges to be at least partially full, although the user only prints black and white text. Even Apple is no saint in this regard. Proprietary interconnect cables, RAM and NAND Flash memories welded to the motherboard, displays glued to the frame, all these are anti-consumer moves that make it impossible to easily replace some components in case of failure. Instead, the customer is forced to replace the entire motherboard, which is many times more expensive.

However, this story is about artificially shortened product life. I know from my own experience that most Apple products last much longer than products from competing companies. I see people with MacBooks that are over five years old, and for example my 2,5 year old iPhone 4 is still in great shape, even battery-wise (aside from replacing the Home button, but still under warranty). Apple products cost a premium, but in the vast majority of cases, we get a premium product that lasts a really long time, while others are already out of service. It's the same with clothes from Armani, they cost a lot of money, but they will be there even after many years

Sources: Wikipedia, Ceskapozice.cz
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