Amaya Toman Google has been planning for some time to replace cookies and various third-party tracking tools with its own technology in its Google Chrome browser. It was originally supposed to be extended to users over the course of the next year, but Google has now decided to postpone its full launch until the third quarter of 2023. In the second part of our today's summary of the day, we will partly focus on music, but also on technology. The legendary singer Paul McCartney appeared in an interesting deepfake video.
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Google has reconsidered its plans to launch its own cookie replacement
Google has recently revised its FLoC rollout plan. This is a much-discussed and relatively long-planned system that is supposed to replace the existing technology of cookies and other tracking tools. The mentioned system, whose full name is Federated Learning of Cohorts, will be officially put into full operation during the third quarter of 2023. Google has now managed to develop a slightly more precise and detailed timeline for all events and actions related to the launch of the mentioned system. It is currently in the early stages of initial testing.
The Federated Learning of Cohorts technology was originally supposed to be fully implemented in the Google Chrome web browser during the next year, but Google eventually reconsidered its plans. The goal of introducing this technology is to free users from standard cookies and other third-party tracking tools. During the third quarter of this year – if all goes according to plan – there should be more widespread and intensive testing of this new technology. At the moment, only a small number of selected users are participating in the testing.
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Pavel Jelic Paul McCartney miraculously rejuvenated in deepfake video
More and more often - especially on various social networks - we can come across videos that were created with the help of so-called deepfake technology. These videos are sometimes for entertainment, sometimes for educational purposes. At the end of last week, a video of a "young version" of Paul McCartney, a member of the legendary British band The Beatles, appeared on YouTube. The video is – after all, like many other deepfake videos – slightly disturbing. In the footage, McCartney first dances carefree in a kind of hotel corridor, in a tunnel and other spaces, accompanied by various effects. In one of the scenes in the mentioned video clip, the young McCartney finally tears off his mask, revealing himself as the singer Beck.
Click on the image to start playing the video:
This is a music video for a song called Find My Way. It is on the remix album McCartney III Imagined, and it was indeed a collaboration between the two mentioned musicians. The video clip currently has more than two million views on the YouTube server, and the commentators here do not spare, for example, funny allusions to the former conspiracy theories that Paul McCartney is actually dead. By the way, the singer himself responded to these speculations, who in 1993 released an album called Paul Is Live. Deepfake videos are created with the help of artificial intelligence technology. These are mostly well-crafted videos, and detecting their "fakeness" often requires the viewer's intense attention and perception.
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Vratislav Holub 