Adam Kos Snapchat CEO Evan Spiegel says the company is happy to pay Apple a 30% commission on any purchase made on its app. It owes its existence to Apple. It's a completely different view than that of the big companies, whose criticism has sparked a wave of outrage against Apple charging a fee for the distribution of digital content. Many big companies are talking about Apple right now. Everything started not only by Epic Games because of the 30% commission for the distribution of content through applications installed via the App Store, but Microsoft or Spotify, for example, do not like this behavior either. But then there is also the other side of the spectrum, whose representative is, for example, Snapchat.
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During the interview with CNBC Snapchat CEO Evan Spiegel discussed the popular app's relationship with Apple. When asked about the 30% commission, he said that Snapchat simply wouldn't exist without the iPhone. “In that sense, I'm not sure if we have a choice to pay the 30% fee or not. And of course we're happy to do that in exchange for all the amazing technology that Apple gives us in terms of software, but also in terms of their hardware advancements.” Spiegel adds that Apple is a great partner for Snapchat. It even welcomes the privacy changes regarding app tracking transparency that came with iOS 14.5. "So far, the initial investment we made nearly 10 years ago to protect user privacy on our platform is really paying off," added.
Snapchat was founded on July 8, 2011, still under the Picaboo brand. It is based on the principle that a person takes a picture of a situation with his mobile phone and sends it to his friends. However, it disappears after 1 to 10 seconds. It depends on what time interval the sender sets. Users who receive the picture can then also respond to it by taking a picture of a different situation.
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Epic Games' victory over Apple could affect the way content is distributed on its platforms, or at least what the ideal commission level is. Apple would be forced to allow alternative payment options or make other changes. Already yours program for small businesses however, he tried to appease antitrust regulators, but that may not be enough. In addition, Apple CEO Tim Cook says that changing the amount of the commission or the entire system would mean that the company would have to collect fees from content distribution in a different way. But one thing is clear. If Apple's commission falls, all content within the App Store and in-app microtransactions should be discounted by about 30%, which also applies to purchased in-app subscriptions.
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A side effect of Apple's loss should also be that most distribution networks, including those that have nothing to do with Apple but take a commission from each download, should experience a discount in their commissions. Otherwise, we would be measuring with a double standard. Typically, this is not only Google Play, but also Steam, GOG and others.
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