Amaya Toman A month ago, Apple introduced its new Arcade service. It is a gaming platform operating on the basis of a regular subscription. The service will be officially launched later this year, but it is already clear that Apple is serious about it. In fact, the company invested a considerable amount of money in Arcade, more than 500 million dollars.
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According to some analysts, however, this hot investment by Apple will definitely pay off. The Cupertino company has apparently invested wisely in the games offered as part of Apple Arcade, and according to preliminary estimates, the upcoming service could become a prosperous multibillion-dollar business over time. Analysts at HSBC even predict a better future for it than the star-studded Apple TV+. According to the Financial Times, Apple even invested more than one billion dollars in it.
Apple Arcade will become a place not only for games from the workshops of large companies, such as Konami, Sega or Disney, but also from the production of smaller and independent developers. According to analysts from HSBC, Apple Arcade could earn the Cupertino company about $400 million over the next year, and by 2022 it could be an income of $2,7 billion. Apple TV+ could generate roughly $2022 billion in revenue by 2,6, according to estimates from the same source.
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The Apple Arcade service represents huge potential also because, unlike Apple TV+, it will represent an active platform on which users will not only watch content, but also interact with it.
Source: BGR
