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With the new iPad Air 2 also comes a brand new campaign that once again shows the wide range of uses of the apple tablet from artists to teachers and bikers to builders and surf makers. Apple launched the "Change" campaign on TV screens and on its website.

The one-minute ad ends with the slogan "Change is in the Air" (Změna je ve úbrag) and its image narrows all the time until it shrinks to the shape of an iPad Air 2.

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Along with this video, Apple launched a related campaign on your website, which shows the apps that appear in the ad. They received significant promotions, for example Tayasui sketches, Post-it Plus, iStopMotion for iPad, AutoCAD 360, Molecules by Theodore Gray or OBD Fusion. Apple also mentions "Who Needs You" by The Orwells, which plays in the background.

The "Change" campaign represents the continuation of the previous similar campaign "Your Verse", which came out this January for the original iPad Air and saw several sequels.

Source: MacRumors
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