Apple's ad campaign for user privacy continues. The banner also hangs near the Berlin Wall

Apple continues its advertising campaign in the fight for user privacy. After the campaign in Las Vegas, we are moving to Europe. Black and white banners can already be seen in some German cities.

The whole Apple campaign started in Las Vegas. The first of the black and white banners appeared just before the start of the CES 2019 conference. Apple rented advertising space on one of the skyscrapers. A giant sign "What happens on your iPhone, stays on your iPhone..." shined on incoming visitors. It's a paraphrase of the famous "tagline" from the movie, which is "What happens in Vegas, stays in Vegas."

Further steps were then directed to Canada. Billboards appeared again in carefully selected places. One of them, for example, was hanging right in front of the Alphabet company building. The sign read "We're in the business of staying out of yours." The message thus clearly attacks Google, which is owned by Alphabet. King Street was then decorated with another with the motto "Privacy is King."

Next stop – the Berlin Wall

Germany has a strong economy and is another important market for Apple. His banners have now gradually started to appear here as well. A very prominent one can be found, for example, in the port city of Hamburg. The port is one of the important international trade centers and proudly calls itself the gateway to the world.

The inscription "Das Tor zur Welt. Nicht zu deinen Informationen" can be translated as "Gateway to the world. Not for your information.” Another then “Verrät so wenig über Hamburger wie Hamburger” translated “Reveals as little about hamburgers as a hamburger”.

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Apple's advertising campaign for privacy in Germany

Campaign Documentation

Apple's advertising campaign for privacy in Germany

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Apple's advertising campaign for privacy in Germany

The most interesting company posted it in Berlin. After World War II, the city was divided into four occupation zones. Each belonged to one of the victorious powers, i.e. the Soviet Union, France, Britain and America. Later, French, British and American merged to form "West Berlin". The Soviet zone stood against it as "East Berlin". The city was then divided by the famous Berlin Wall during the Cold War.

Apple is clearly not afraid to allude to these historical connections. A banner was recently posted on the borders and the Berlin Wall with the message "Willkommen im sicheren Sektor" ie "Welcome to the safe zone". Which, of course, does not only affect the security of iOS, but he also allowed himself to dig a little into the countries in the east of the political division of the globe.

So Tim Cook sees in promoting privacy sense and will continue to push it on all fronts as Apple's core domain.

Source: 9to5Mac