At the end of August, it will be five years since Tim Cook took over the leadership of Apple. Although Apple has since become the most valuable and richest company in the world, and its influence is now much greater than ever before, Cook's Apple is constantly criticized for not introducing any truly revolutionary products yet and for its lack of innovation. The critical voices are most pronounced now, as in April Apple reported lower quarterly financial results year-on-year for the first time in thirteen years. Some go so far as to see it as the beginning of the end for Apple, which has already been overtaken in the tech race by Google, Microsoft and Amazon.
Large text from FastCompany (hereafter FC) with interviews with Tim Cook, Eddy Cuo and Craig Federighi tries to outline the future of the company, which has not forgotten the basic values of Jobs, but interprets them differently in individual instances. It portrays the current demeanor of Apple's top management as carefree in the face of the many apocalyptic scenarios flowing from media outlets as prominent as, for example, the magazine Forbes.
He gives at least two reasons for this: even though Apple's earnings in the second fiscal quarter of 2016 were 13 percent lower than a year earlier, it still exceeds the earnings of Alphabet (Google's parent company) and Amazon combined. The profit was even higher than Alphabet, Amazon, Microsoft and Facebook combined. Moreover, according to FC he is planning a significant development in the company, which is only gaining momentum.
[su_pullquote align=”right”]The reason we can test iOS is Maps.[/su_pullquote]
It cannot be denied that many of Apple's new products face problems. The Apple Maps fiasco of 2012 is still hanging in the air, big and thin iPhones bend and have weird designs with a protruding camera lens, Apple Music is overwhelmed with buttons and features (although that will soon change), the new Apple TV sometimes has confusing controls. It is said that this is a result of the fact that Apple is embarking on too many things at once - more types of MacBooks, iPads and iPhones are being added, the range of services is constantly expanding, and it does not seem unrealistic that a car with an apple logo would appear.
But all this should rather be a part of Apple's future, which is bigger than even Jobs himself imagined. It also seems that when it comes to taking stock, it needs to be constantly reminded that many mistakes were also made under Jobs' leadership: the mouse of the first iMac was almost useless, the PowerMac G4 Cube was discontinued after only one year, the existence of the music social network Ping perhaps no one ever really knew. “Is Apple making more mistakes than it used to? I dare not say,” says Cook. "We never claimed to be perfect. We just said that's our goal. But sometimes we can't reach it. The most important thing is, do you have enough courage to admit your mistake? And will you change? The most important thing for me as an executive director is to keep my courage.”
After the embarrassment with the maps, Apple realized that they underestimated the whole project and looked at it too one-sidedly, almost literally not seeing beyond a few hills. But since maps were supposed to be an essential part of iOS, they were too important for Apple to rely on a third party. "We felt that maps are an integral part of our entire platform. There were so many features we wanted to build that depended on that technology, and we couldn't imagine being in a position where we didn't own it," Eddy Cue recounts.
In the end, it wasn't just more data of higher quality that was used to solve the problem, but an entirely new approach to development and testing. As a result, Apple first released a public test version of OS X in 2014 and iOS last year. "Maps is the reason you as a customer can test iOS," admits Cue, who oversees Apple's Maps development.
Jobs is said to have learned to appreciate incremental innovation towards the end of his life. This is closer to Cook and perhaps therefore more suitable for the leadership of the current Apple, which is developing, albeit less obviously, but steadily, he thinks FC. A change in approach to testing is an example of this. It does not represent a revolution, but it contributes to development. This one may seem like slow motion, as it lacks big jumps. But there must be favorable and hard-to-predict conditions for them (after all, the first iPhone and iPad did not become blockbusters far from immediately), and there must be a long-term effort behind them: "The world thinks that under Jobs we came up with groundbreaking things every year. Those products were developed over a long period of time," Cue points out.
More generally, the transformation of the current Apple can be traced through expansion and integration rather than in revolutionary leaps. Individual devices and services are growing and communicating more with each other in order to provide a comprehensive user experience. After returning to the company, Jobs also focused on offering an "experience" rather than a device with specific parameters and individual functions. That's why even now Apple maintains the aura of a cult that offers its members what they need, and vice versa, what it doesn't offer them, they don't need. Even as other technology companies try to approach a similar concept, Apple is built from the ground up and remains unaccomplished.
Artificial intelligence is one of the means of expanding the interaction between users and their devices, and at the same time probably the most prominent technological phenomenon today. At its last conference, Google demonstrated Android, which is ruled by Google Now right after the user, Amazon already presented Echo, a speaker with a voice assistant that can simply become part of the room.
Siri can easily be seen as the voice that spawns weather and time information on the other side of the world, but she is constantly improving and learning new things. Its usability has recently been extended by Apple Watch, CarPlay, Apple TV, and in the latest iPhones, the possibility to start it by voice command without the need to have it connected to power. It's more readily available and people use it more often. Compared to last year, it responds to twice as many commands and questions per week. With the latest iOS updates, developers are also gaining access to Siri, and Apple is trying to encourage its integration into the most useful functions with certain restrictions on its use.
FC the conclusion is that while Apple may appear to be behind in the development of artificial intelligence, it is in the best position of all to use artificial intelligence to significantly improve the user experience, because it is available everywhere. Cue says that "we want to be with you from the moment you wake up to the moment you decide to go to bed". Cook paraphrases him: "Our strategy is to help you in every way we can, whether you're sitting in your living room, at your computer, in your car or working on your mobile."
Apple is now more holistic than ever before. What it primarily offers are not individual devices so much as a network of hardware, software and services, all of which are further connected to networks of other companies' services and applications.
Among other things, this means that even if fewer devices are sold, Apple can entice customers to spend on its services. Apple Store in July had its most successful month ever, and Apple Music became the second largest streaming service immediately after launch. Apple services have now greater turnover than all of Facebook and is 12 percent of the company's total turnover. At the same time, they only appear as some kind of accessories, on the second track. But they have an impact on the entire ecosystem of society. Cook notes, "That's what Apple is so good at: making products out of things and bringing them to you so you can get involved."
Maybe Apple will never make another iPhone: “The iPhone has become part of the biggest electronics business in the world. Why is he like that? Because eventually everyone will have one. There aren't many things like that,” says Cook. However, this does not mean that Apple does not have room for continued growth. It is currently beginning to penetrate the automotive industry and healthcare – both of which are multi-billion dollar markets worldwide.
Finally, it should be mentioned that Apple has long been a deliberate revolutionary, and its main strength lies in the ability to expand its horizons and adapt to new things. Craig Federighi sums it up by saying, "We are a company that has learned and adapted by expanding into new areas."
For Apple management, new insights are even more important than new products as such, because they can be used many times in the future. When confronted with questions about abandoning the company's roots and lackluster financial results, Tim Cook states: “The reason for our existence is the same as it has always been. To create the best products in the world that truly enrich people's lives.”
It's often not immediately obvious, but from a longer-term perspective, Apple is also trying to invest heavily for greater earnings. Even in today's Apple, there is clearly room for vision, but it manifests itself differently, through continuous progress and interconnection.
Nice reading.. However, when I know that apple lags significantly in hardware and service levels, it seems a bit out of place to me.. Smad will surprise us in the fall.
It's interesting that your "significantly lagging behind" is still functional and trouble-free, while mobile devices are still on the cutting edge, but run out of breath with each update of e.g. android :)
I personally use ip and mac for connectivity and long support and stability. By significant backwardness, I do not mean the system as such, it is still several classes higher. Rather, I mean services such as maps, music, etc., which do not offer much compared to the competition, and on the contrary, they lack a lot of key functions, and one could at least speculate about their quality and stability. In terms of hardware, I mainly meant Macs, which in recent years have been absurdly overpriced in terms of hardware and which simply lack innovation, for example, iMac and Mac mini are still supplied as a base with a 5400 rpm disk, the option of a dedicated GPU from 70k and above. But even with mobile devices, there are plenty of things where Apple lags behind. True, thanks to the well-tuned systems, it is not so visible, but the system (its stability and security) is the last thing where, in my opinion, apple has an advantage over the competition, the days when apple was at the technological peak with the 4S are gone and the services are not much compared to the competition.
One could agree with that…
Phones are mainly overpriced, and they are also significantly behind even the middle class of Androids, it would be stupid not to admit it.
MBPs are not that far behind, the SkyLake is not much faster than the Intels used in the current offer.
May I ask how they lag behind even the middle class?
Personally, I have an iP5S and I really don't know what else I should want from my phone (except maybe a better camera and a bigger battery).
Well, the 5S is a three-year-old model, so you can't take that question seriously, you should have asked in what iPhones are not behind the middle class of the iPhone's competitors, the answer would be the raw performance of the SoC, the speed of the internal storage (applies only to the 6S Plus), the camera ( only applies to 6S Plus)…
It's not so much about how technologically iPhones lag behind the competition, but the disparity between production and final price. This one is excellent from Apple's point of view, from the customer's point of view it is the worst choice, because even $200 androids offer far better hardware than the iPhone SE and 6S.
Then it's no wonder that in the US last year more Galaxy S7s were sold than iPhones and that worldwide iPhone sales are falling, they are already too old and lagging behind, this combined with the high price is not sustainable in the long term.
Compare the 6S Plus for mc 25000 medium variant (still 27K in iStyle) with the S7 Edge mc 15700 (EU dist.) S7 Edge is better in absolutely everything and costs ten papers less. It is inevitable that when the share of the iPhone falls to 10%, the board of directors will fire Cook and Apple will try to catch up.
Since I didn't ask what the iP5S lags behind, but what iPhones lag behind (I expected it to be clear that I meant the latest models), I'll ignore that comment.
Do $200 Androids really offer better HW? You can't be serious. :) There has been enough written about performance to write an essay here. Just visit http://bgr.com/2016/03/06/galaxy-s7-iphone-6s-benchmark/ and you can immediately see how the iP actually compares to the competition in terms of performance.
Price… Yes, I agree, it should be lower and Apple has an obscenely large margin for the customer.
As for the iP6S Plus vs. S7 Edge - I don't know why I should be comparing an almost year old device to a current device. But yes, compared to the 6S it is maybe better.
Well, the most important thing in the end is how it works and I'm sorry, Samsung can cost 10k, but it will still work for the first six months and then it starts cutting, biting, falling, etc... A friend with an LG G4 could chat, and I have the same experience myself, so no thanks…
So the latest iPhones ie SE, 6S and 6S Plus lag behind….
SE and 6S:
lack of IP68 protection
quality sound chip
stereo speaker
quality display at least at the level of the middle class of androids
missing optical stabilization
average camera sensor
Of this, the 6S Plus is equal to the middle class of Androids in the parameters of the IPS panel and the presence of optical stabilization (it is not important if you do not take videos) and it is true that the Z5 can make excellent videos even without OIS, but today OIS is standard even in the middle class of phones included in the price around $400.
Ad performance of the SoC (there is no point in giving links to AnTuTu) does not benchmark the SoC, so if so, then GeekBench or 3DMark for the GPU.
The reality is that $200 Androids with the Helio P10 have the same performance as the iPhone 6 (Apple A8). A Snapdragon 810 device is roughly equivalent to the Apple A9 or Helio X20. Snapdragon 820 is more powerful than A9, Helio X25 is more powerful than Snapdragon820.
"Well, the most important thing in the end is how it works, and I'm sorry, Samsung can cost 10k, but it will still work for the first six months and then it starts cutting, biting, falling, etc... A friend with an LG G4 would could talk, and I have the same experience myself, so no thanks…”
Well my personal experience is that I have only owned one single device in my entire life that has been choppy and biting, all phones in the last two years have been absolutely smooth and trouble free.
And when I pull the choppy device (Ascend G510 for $130) out of the drawer and compare it to the same old iPhone 4S, it is still faster than the iPhone, and the 4S was probably the best iPhone of all time, because at the time it was really cutting edge, technologically revolutionary model).
Pick up the Xperia Z5 Premium with stereo speakers and a 4K IPS PANEL and you will understand what a top phone is. The Snapdragon 810 is roughly on par with the Apple A9.
An average camera sensor that produces some of the best output…
The display does not reach middle-class parameters, but physically it is more readable than most Android displays in the sun or from an angle where 4k is just a number for argument, just like the raw performance of the SOC. Not all OLEDs are of high quality, and Apple really couldn't think of OLED, considering its problematic production. Moreover, the new ISPs are still pretty much equal to them=not saying they are better.
You would be really good as an advertising campaign worker, but try to include slogans: sometimes less is more; too much of everything, it's harmful, etc.
There are a lot of people who have run away from the Droid despite the paper advantages you mentioned.
If you don't use both on a daily basis, you can't make a relevant comparison.
"Average camera sensor that produces some of the best outputs..." Yes, that's what the owners of the Shitsung S7 say too, even though they install the cheapest ISOCELL in their shops, which is worth the money).
For a long time, at least for me, the iPhone was synonymous with a sharp camera that could always capture an excellent snapshot on the first try and without blurring, that's what a mobile phone camera should be for, that's exactly its purpose. This also applied to all models up to 6 and 6 Plus, the new 6S and SE 12MPix no longer have such good post-processing, it is not difficult at all to delete a photo, and this has practically never happened to me before with an iPhone, for me only the 6S Plus with OIS, which he can hide it. But today's comparable competition is often better than the iPhone even without OIS.
Apple (unlike Samsung) has excellent post-processing and can extract excellent image quality from those relatively average camera sensors in relation to the size of the sensor, the size of the pixel and the optics used.
OLED (I used to be scared of the OLED picture) remember how the picture looked on the Lumia blé. I was even a bit worried when it was leaked that Apple wanted to switch from IPS to OLED, because IPS is still the best possible matrix. On the other hand, today's OLEDs achieve incomparably better qualities than two years ago, so I'll give them a chance and maybe try the Xiaomi Redmi Pro with OLED, because Xiaomi certainly won't put a bad panel in a flagship.
I'm not pushing Samsung, and I wouldn't buy it myself, see previous posts where Samsung with TouchWiz comes out pretty bad compared to the Z5 Premium, which has a half less powerful SoC and is just as snappy in most situations, if not faster thanks to excellent optimization and a pure droid.
"A display that does not reach middle-class parameters, but physically it is more readable than most Android displays in the sun or from an angle where 4k is just a number for argumentation as well as raw SOC performance."
In paragraphs:
1) I've never had a problem with sunlight legibility on any phone (maybe because I don't choose the cheapest sr.no's)
2) 4K is not just a number, it has a practical use for VR, yes it is true that not even Samsung can yet produce a panel as high quality as JDI, which has the Z5 Premium.
3) Gross SoC performance, if it's just a number for you to argue with, then you shouldn't use an iPhone as a matter of principle and you should move to some cheap droid with a basic MTK6582 (even those can work stably, without jams in devices with a qHD* panel (i.e. less than HD), for example Open Dott from Tesco for 2000,- for that price it is excellent and has a 5 MPix camera, so you don't have to worry about chasing after table values of pixels. :)
*there is a difference between qHD and QHD (like between a cow and a chicken)
"There are a lot of people who have run away from the Droid despite the paper advantages you mentioned."
Well, in the US it's the exact opposite, even those Samsung S7s sold more than all iPhones combined. Globally, Apple has had a pretty big drop in sales, so yes, Apple customers are running to the competition, not the other way around. I ran away too and I don't regret it.
I'm not a photo novice or someone who settles for average. Everyone will read and perform the tests themselves, and thank you for actually acknowledging that there is no average here.
Nokia's OLEDs were the very different horrors from what the competition could do, and I also mention that. It's not OLED as OLED, and Apple wants quality in large quantities. Who could do it? and few can do it even today. Therefore, the ISP was still a better choice.
Have you ever had a problem in the sun? congratulations, but it's still a problem today, even though it's quite possible with the better ones. Most of the Droids are into it, but they breathe and see nothing. Practical use in vR? are you kidding
So show me the practical use. Do you mean the pseudo cell phone carriers that make glasses out of them, which after a few weeks are rolling around in bazaars?
For the practical use of VR, I am waiting for min. 15 years and today I rather promote AR. 4k in mobile is simply OUT for now, and Apple is known for not putting unprepared technology into devices, viz. pseudo wireless charging.
Raw performance alone is really useless. Yes, I'm interested in the Droid because it just doesn't handle things smoothly if it's used a little more. There is no primary need to solve this problem with apples.
Yes, cheap things are always sold more, for example, canned pork with 20% meat goes for the dragon, but it is also for s..čka. This is common and not all black and white:
https://www.novinky.cz/internet-a-pc/hardware/411656-cinskemu-mobilnimu-gigantu-se-nedari-zajem-o-levne-smartphony-opada.html
I didn't run away, I just like to use new things if it makes sense.
There is no ISP, it's an IPS matrix. VR doesn't make much sense at less than 4K resolution, some say the best is 4K for each eye, that's not available yet anyway.
Gut, crossed letters.
Someone says… one lady said. It sucks. VR doesn't really make sense yet even on desktop, let alone on mobile. For now it's about as killed as 3D on TV and is only for enthusiasts. Unfortunately, it's been X years.
I have read your posts very carefully, it can be seen that you are a real enthusiast and know your way around. However, I did not notice that among all those numbers, values and non-values, there would be a mention somewhere about the overall interconnectedness of the system, whether we call it an ecosystem, which in my opinion is not entirely appropriate, interconnectedness or otherwise. Now I don't mean it in a bad way, but it can be seen that you have never actively used the trio of Mac, iPhone, iPad for at least a week, when even in 2016, the people I come into contact with do not understand how it is possible that I have photos on my computer, or even on TV?! , after I come home from a trip (+TV) and I don't lift a finger. People even despair when someone steals their phone, and for X years I've been using Find my iPhone, touch ID, and since iOS 6 the phone can't be unlocked on iCloud without an account. Jesus Christ, they even lost the contacts that I have synchronized for years thanks to a few taps thanks to the integrated iCloud. And I could go on and on, you might argue that other devices have it a long time ago, I ask you, Who knows about it? Who uses it? Did the device alert them? How angry does one have to be before it works at least a little? These are just a few examples, but I could find dozens. I'm also surprised that you didn't think about the design at all. It's obviously unimportant to you, or even superficial, the phone must have XXX cores and SnapDragon and a 4k display, etc. It's like a car, sometimes you stop for a moment and look at how beautiful and original that Mercedes or Porsche is (yes, all today's devices benefit from Apple's design, just look at how the competition developed next to the iPhone. And in conclusion, I'm attaching a picture, maybe you'll understand, maybe not.
The interconnectedness of the ecosystem is at a similar level on both platforms, it's really just a matter of what suits someone better. It could be argued that Google is a little better off because its ecosystem is available on a Chromebook, any PC with Linux or MS Spyware 10.
Logging into iCloud from a device other than OS X or iOS is sometimes a pain, but it's not true that it can't be done, as some individuals in the discussions claim.
aD contact synchronization, I have to knock, I have two Google accounts, one personal, the other work, thanks to Google, because it is so widespread, it is easy to import contacts from a Google account and synchronize them between all platforms.
Of course, functions such as Continuum or sharing the clipboard on other than Apple devices cannot be used, there are alternatives such as Pushbullet, they did not appeal to me.
FindMyPhone is called "Device Manager" at Google...it is the same function, it can be accessed simply via the web or by typing the English sentence "where is my phone" into the search engine and its location will be displayed automatically. The phone can be remotely erased, ringed... it really works.* http://imgur.com/a/KvSw4
*I've never turned this feature on, so it's available automatically
What I would appreciate, and Apple will never allow it, is if you could make phone calls and text messages from the iPad Cellular like with an iPhone, I don't mean with a paddle to your ear, but perhaps via handsfree like with Skype.
"I was also surprised that you didn't think about the design at all."
Design is important to me, it's not the most important thing, I give it some weight, I like the iPhone 4S, even the 5S, in its time the 4S was the nicest phone, the 5S too, but the SE remake nowadays has a terrible screentobody ratio, bad display, older slower TouchID… is not enough today. I don't like Samsungs either, their logo on the front bothers me, although the Galaxy A5 isn't the ugliest. I find the design of Xiaomi absolutely average, I like the design of Huawei Mate S and OnePlus3, most of all I like the Z series from Sony, Z, Z2, Z3,Z3+,Z5, I only disliked the Z1. The iPhone 6 feels like an unfinished semi-finished product to me, design wise Apple should be ashamed, those antenna dividers, although I understand that the design gave way to the functionality of the antennas. However, this is quite subjective, and everyone likes something different.
"the phone must have XXX cores and SnapDragon and a 4k display, etc."
I don't really care how many cores the phone has, because that's a matter of whoever designed the SoC and it only affects the function itself in that chaining of cores can achieve relatively high performance and energy savings very cheaply. That's why the Apple A9 has six GPU cores. The rumored Helio X30 is supposed to have only 4 GPU cores (from the same supplier as Apple), the same cluster as in the older Apple A8, but at a higher frequency, so that it should surpass the Apple A9 in terms of graphics performance. This depends on the SoC designer. I'm only interested in theory. In fact, the only important SoC parameter nowadays from a performance perspective is MultiCore performance. You may not be interested in SingleCore, because SingleCore performance is used exclusively by the phone when the screen is off or in deepsleep mode. Gamers, on the other hand, are interested in 3DMark results, which are more important than for an office rat.
I do not agree on a QHD, 4K or FullHD display, for me the minimum FullHD on screens up to 5.5″ is currently acceptable. In my opinion, HD displays are beyond the zenith and belong to the group of small Chinese devices up to 4.5″ and priced around $60.
Thank you again for the exhaustive response, which I didn't even want to finish reading, because it is completely empty and full of phrases for me. I would just like to note that it is possible to call and write via cellular from the iPad (I use it practically every day even on a Mac) if you have the portable function activated, if you think that the iPad would be a pure-blood phone, then in my opinion that is nonsense and I don't understand what it should be benefit or use.
The usage would be the same as on any other tablet that allows calling and texting via GSM.
So you might want a refrigerator and satellite broadcasting as standard in your car in a little while. PS: I recommend trying the portable, even if it only works within WiFi.
I have to react.
What's the use of raw cpu performance, if the result is that the iphone will be faster from the user's point of view anyway.
Look at, for example https://youtu.be/10UBsSo6O4I
And you'll find a lot of such deals... A year-old iPhone handles common tasks faster than the latest "piece" from Samsung.
The S7 edge is undoubtedly a beautiful phone with a beautiful display. But I don't think you can tell the difference in resolution on such a diagonal display. The colors are certainly more vibrant, no doubt about that.
It's a shame that whenever there is a direct comparison, iOS supporters give links to these videos with stopwatches, where they gradually launch a series of apps, who is really interested in the comparison, so this video cannot be taken seriously because it is misleading. It's only good for lying in your pocket, and you can actually take comfort in the fact that the iPhone isn't that bad, even if it costs a multiple of what a comparably powerful competitor's device costs.
1) The iPhone 6S Plus always wins in this test because the iPhone has a six-core GPU that is much more powerful than most GPUs in other phones, so the iPhone is a very good choice for gamers, it has no competition in gaming performance and it shows in the game titles , even simple loading is sometimes up to three times faster. Those who use the phone for the web, office and mail are not interested in such a comparison and it is not at all relevant for them.
2) I don't own any Samsung or Xiaomi myself, for the record, I'm not pushing those phones, however Xiaomis are a very good example of low price and high utility, the exact opposite of the iPhone. Samsung, on the other hand, is a suitable case of the current technological market leader, which offers advanced devices at more affordable prices.
3) To make the comparison fair, you should compare devices with the same display resolution, the tested Galaxy S7 has an image composed of a total of 3 pixels.
The iPhone 6S Plus counts 2 pixels on the screen.
The iPhone 6S has just 1 pixels.
Therefore, for each operation that renders graphics, the Samsung S7 will have to calculate a scene 3.6 times more complex than the basic iPhone 6S, while the complexity of the calculations increases by a geometric number. It follows that the ordinary iPhone 6S can be much more suitable for gaming than the Galaxy S7, even if at the cost of significantly reduced image quality.
4) So when comparing, one where the author launches a series of identical apps on both devices at the same time, where you can get an overview of which activities are slower and which are faster on the given device.
When I'm looking for comparison videos, I usually watch Tech Trinkers, because this guy does it with enthusiasm, in a fair way, and without bias.
Look at the comparison of the Xiaomi Redmi Note3, this is a device that has a raw SoC performance only slightly higher than the two-year-old iPhone 6, the newer iPhone 6S Plus is at least a quarter higher in performance.
Xiaomi Note 3 16GB, which is in the following comparison, retail price in the Czech Republic including VAT at today's exchange rate is $185.
on the other hand
The iPhone 6S Plus (has the same display resolution) is therefore suitable for direct comparison, the basic 16GB variant in the Czech Republic costs $719 at today's exchange rate (the lowest according to Eureka), the official price at Premium Resseler is $206 higher.
From the video, it can be seen that although it has a rough performance at the level of last year's iPhone 6 (Apple A8), it does very well even with the current most powerful iPhone 6S Plus. It's definitely not four times slower, even if it's offered at four times the price. The gap between the ratio of utility value and price of the iPhone 6S Plus and Xiaomi is crucial in favor of the pure-blooded Chinese. The iPhone is also a Chinese phone, made by China's Foxconn but designed in the US.
https://www.youtube.com/watch?v=EwdtJHs8xkk
You didn't understand me, I'm not bashing other phones, as I wrote, I even like the s6 edge and newer. Apparently, I'm not talking about the resolution, which is understandably many times higher than the s7 edge, I'm talking about the pure user experience of using it, whether it's playing games, browsing or writing/calling... I'm more or less not interested in the raw performance of the phone, where I want everything it ran briskly and as fast as possible. I'm not the type of person who needs to include 4k video on my phone... :)
If you don't use VR glasses, then imho you don't even need a 4k display on your phone... The colors are certainly more vivid on an airplane, that's due to the technology.
Xiaomi's definitely nice and powerful phones are unfortunately more expensive here than in their homeland, but still for a very reasonable price.
I quite understand the demand for fluency, even if today's mobile phone with at least 2GB of RAM will fulfill it, the performance of the SoC is sufficient for everyday use in all of today's phones. I study those parameters only for the reason that when I choose a device for a longer period of time, I want it to enable the launch of more demanding apps, for example in a year or two, even if I play games only occasionally.
The display is something that matters to me, that's why I wouldn't go for FullHD anymore, and it's Samsung that bothers me with their logo on the front of the phone and TouchWiz. I have to say that I did not expect the Z5P with a 4K panel and an underclocked Snapdragon to cut the S7 Edge, which has almost double the SoC performance, like this.
Well, in that case, an iphone would be ideal for you, if you can run any apps/latest games on a 2-year-old iphone 6 without any problems today... :-)
I agree with the display, it's the main thing you use on the phone, but can you really tell the difference between full HD and 4k on a 5,5′ display with the naked eye? I don't during normal use. Colors, that's different, I'm already looking forward to the iPhone 2017, where new oled displays should come.
I'm also really looking forward to the OLED display, the Xiaomi Redmi Pro 4GB/128GB has it, which costs CZK 10 in the Czech pre-sale, and it also has (so far) the most powerful Helio X990 SoC.
What I like most about it is the perfect all-metal unibody design. But at the same time, the OnePlus3 with Snapdragon 820 and 6GB of RAM is available for the same price, which is the most future-proof phone today.
On the other hand, it doesn't make any sense for me to choose a new phone now, because I'm currently using a phone with an Exynos 5430 with a WQXHD panel, which has the second highest resolution of all current phones on the market right behind the Z5 Premium, but the ppi value of some smaller models is better , so it is only a relative parameter. :-)
What makes my device superior? So far, it still has one of the best audio chips and a DA converter that can handle high impedance, and no other mobile phone on the market has such a high-quality audio output. The only thing that can compare is the Z5 Premium, which also has a great front stereo speaker and IP68 protection, anyone who has heard of the Z5 Premium will simply get it, and it's also the first phone that has a really good hw camera shutter, although I still take photos by touch to the display.
in general:
The Exynos 5430 is slightly more powerful than the Apple A8, while being less powerful than the Snapdragon 810 in the Nexus 6P, but more powerful than the underclocked Snap810 in the Z5 Premium.
my situation:
I messed around with the settings and limited the two cores, so I'm using it so that it gets somewhere between a Snapdragon 801 and an Apple A8, it's more than enough for everything... nothing pressures me or throttles me. By turning off its two cores, I can achieve a better battery life, now in the summer, even two or three days.
Google has switched from runtime dalvik (KiteKat) to art (Lollipop), as a result, this means a significant acceleration of the running of all apps on Android, so I can afford to throttle the SoC a little, even in this way the performance of the downloaded phone is still somewhere between iPhone 6 and 6S, with taking into account that I have the maximum power set to less than the iPhone 6, this is a very good result. The OS I use is FlymeOS, which is close to pure android, albeit with a different GUI. If I ever needed to activate full power, it's one click away in the menu.
iOS would probably limit me when I need to download a file from the web, it's more complicated, sharing between apps is always a pain, I own an iPad, I use it for scripts, reading the web, fb... Android suits me better for work, if you use the phone more than for regular communication and the web, so iOS can't fully replace Android yet, and I don't want to jailbreak. My phone automatically records all my calls, a feature that iOS still lacks and it doesn't look like Apple wants to do anything about it.
When asked if I can tell the difference between FullHD vs QHD? Yes, I can tell at first glance, but it's not such a difference that I insist on a QHD panel, even though it's a nice benefit.
You obviously know a lot about what you write here. I like talking to people who don't just criticize Apple (if they are already against it).
You probably use your phone a lot to play lossless music. I have another hw for that at home. On the phone, the average is enough for me to listen with headphones for 3000, or in the car (bt).
Regarding photos - I don't take that many photos with my mobile phone (actually, I hardly take any photos at all) and for those few snapshots a month, a rich iPhone is enough for me...
The stereo speaker seems superfluous on the phone, in such a small space it is hard to tell the two channels apart (even you are using a high-quality speaker and not mini speakers in the phone)
Longer battery life would certainly be great and water resistance too. :-) anyway, wireless charging would be nice, but not at the stage it's in now... I don't see the difference between putting the phone EXACTLY on the pad with the cable attached, or plugging the cable directly into the phone...
When it works so that I walk into the room and the phone starts charging, I'll love it :-)
I play the videos and I was pleasantly surprised that the Z5 Premium, which in my opinion is a phone that still has no comparable competition, quality stereo speaker, 24bit DA converter, LDAP support, 4K IPS performs so well even compared to the much more powerful iPhone 6S Plus, although it has a 4K display and an older Snapdragon 810v2, which is also underclocked in Sony, so the performance is slightly lower than last year's Apple A8. At the same time, it is faster in most activities than the iPhone 6S Plus and the Samsung S7 Edge, which has the most powerful SoC of them, crushing it with an overview. Here it's great to see how poor Samsung's iOS and TouchWiz optimization is in direct comparison to the virtually pure Android on the Z5 Premium.
https://goo.gl/jeK3Cm
https://goo.gl/7Ky2nl
Z5 Premium 8 pixels.
Galaxy S7 3 pixels.
iPhone 6S Plus 2 pixels.
Sky and bagpipes.
In my opinion, Google is already far ahead of Apple in the service ecosystem, and Apple is also lagging behind in hardware. The article did not strike me as optimistic at all, on the contrary, it confirmed to me that the ship called Apple is sinking.
Come look at my desk (and actually not only mine, but everyone on the whole floor, even the whole building) - everything you find on it with an apple is like from another planet - completely different hardware and software, miles ahead of everything to others. Such is the reality, we can compare beautifully here. Seriously incredible difference. And the ecosystem of Google services? Here at all. Maybe as a free solution for home use, otherwise not.
I have the feeling that the fact that Google is miles ahead of Apple in its ecosystem was once declared by Steve Wozniak himself, I think it was already three years ago. Anyone who uses both platforms and has a comparison will recognize that Google has an excellent ecosystem, and what is its main advantage is that you can work perfectly with Google services on a Macbook or iPad.
That is great. And maybe there are already two of you who have said this. Anyone else joining? May you not be so few. But most people probably give up on you - they don't enjoy comparing things all the time, while for you it's probably the meaning of life - to decide what's best and what's not and then get on with it.
The fact that Google services work on Macbook and iPad is nice. Why not, nothing against that. Someone likes to use it so much and I don't see anything wrong with it. But anyway, I don't see anything wrong with people preferring the Apple solution on these devices. And it's logical. If there is a problem with something, just contact Apple.
I don't have problems with any of the ecosystems, I use iCloud minimally, so maybe it's correlated with that. If you have problems with Apple services of such a nature that you have to contact Apple directly, then this is not a good reference. :)) Fortunately, I can use the device even without the help desk.
If you want to have fun, try typing in the search engine: "Hope Solo iCloud leak" ... (no it's not hate) just for fun.
Basically, you can agree with all the reservations, i.e. that Apple is not at the top today neither in HW nor in services. However, what I think it excels at is the use of the offered services (and HW) by average users. While on Windows or Android you are usually afraid to click anywhere and use only the necessary minimum, with Apple everything is so easily accessible that you don't even know you are using some "advanced" technology. Example: play music wirelessly on speakers, share photos (or calendar), etc. These are operations my wife can handle without a week's training. They are mostly elementary activities with which many people (outside the Apple ecosystem) have a problem. Whether it's too little or too much compared to how much money it costs is up to everyone to decide for themselves. So for me, Apple products enrich me (as Cook says) and do not deplete me, and therefore I do not regret the money. I consider it an investment in my mental health, because I spend practically all my time with my phone and computer
I enjoy guys like Absolon Novak, who brandish some middle-class android (God knows what he actually means by that) and gloat over a bunch of numbers and full HD (and better) resolution. If any display is not full HD, then it is below its level. It's really funny. He will never understand it, but an ordinary Apple user (i.e. no super hero) does not care at all about how many cores the processor has in his mobile phone, at what frequency it runs, how much operational or graphics memory it has, I don't even have a clue what Which iPhone has a display resolution, and I really don't care. Why is it so important to anyone? Since the fineness of the display is better than 300 dots per inch, it doesn't really matter. And if my iPhone has full HD parameters or worse or better, I don't care at all - for God's sake, it's a mobile phone, not a plasma TV with a diagonal of 1,5 meters. I don't really care if some android has 10 times more dots on the display or 4 times more memory. So what? Let him have a water fountain. The apple guy doesn't deal with this, and instead of fiddling with some meaningless numbers and comparing everything, he simply enjoys life and uses something that allows him to do so.
Apple growers only need a little to be lucky, and they are happy to pay 3 times as much. OK ;)
For Android users, it is enough to check the fact that every day their phones have the most memory, the processors have the most cores, the displays have the most pixels, and no one has access to them. That's their way of happiness. :-)
And keep in mind that, for example, the Apple A9 / iPhone 6S has 2 x CPU cores and 6 GPU cores, together it is an eight-core SoC. The Apple A9X has 2 x CPU cores and 12 GPU cores, for a total fourteen-core SoC. One of the older iPads had a SoC with 3xCPU cores and 4x GPU cores, so an odd number, quite a rarity.
So, paradoxically, Apple is the one chasing stupid chaining of cores in SoC design.
Otherwise, I completely agree with the introductory writer who says that most people with iPhones have no idea what their display resolution is, that's why I sometimes feel a little sorry for them. :)
No, I feel sorry for you because you are still dealing with some kernels and resolutions. Why? Why are you dealing with this? Are you sick or disabled in some way? Does your phone display "I have XY cores and such a mac resolution and therefore I'm the best" shining at you every morning? Why is this important to you? Do you realize how liberating it is not to deal with this? But at all, don't worry, devote yourself to anything else that would make you happy, enrich, simplify your life. For example, get on your bike and go somewhere in nature or go to the theater or get children and take care of them. Then you'll find out what you've been missing.
I'm a technology fan and I always try to have the best possible hardware at the best price. And at the same time I'm not an early adopter, I'm still on OSX Mavericks, I don't like Shitsung. I am able to appreciate the qualities of Apple where they really are and equally objectively criticize the points in which Apple products fall short. Critical thinking is one of the hallmarks of intelligence.
so please objectively and critically explain why you need the information, how you will deal with it and how you will compare the performance of e.g. S6 and 6S, in what, what tests, ... I am really interested.
That's fine, everything deserves a critical look. I just feel like you're looking at things the wrong way. You should realize what is important to the user. For many users, different. You're not the one to judge it by. Nothing against you.
so I honestly wonder what the information about the resolution, memory size, number of cores and the like should be of use to an ordinary user? if you're not a developer then what's the point? there is enough information to compare how much more powerful the new model is than the previous one, and to compare performance between winPhone/android/ios platforms, information about ram, cores, etc. is simply not relevant. Obviously, more doesn't always mean better... you can write whatever you want about it, anyway, I don't know if anyone actually cares or if you're just stupidly trolling here...
I didn't want to react, but this is no longer possible - what are you driving or have you been so "intelligent" since you were little? Do you understand IT at all, etc., or did you only study "business" college, or are you a teenage internet super-expert who is just waiting for his parents to let him travel and show all those guys from Apple, Intel, Samsung, etc. how it really is when he turns 18 do?
Don't waste your talent here, we get it - I don't care how many memory cores another phone has, etc. The point is that in real use, the iPhone 6s Plus works a hell of a lot better than the company's S7 phone - even if it's nice to the touch, it's for me in the long term useless.
Don't let it break your blood vessel.
I have an i6plus 64gb (previously 4S, 5, ) and I have to say that the Samsung S7 (edge) beats the current iPhones in a lot of things...so if you don't have everything from Apple at home, the iPhone is basically not the best phone in the world today..I don't think so si that the i7 will be some kind of revolution...even such a Huawei is not a bad phone and it costs 1/2 of the iPhone.
I have been defending Apple phones for a long time, but the competition is simply ahead...we'll see :))
I also didn't count cores and memory size until it worked fine. At the moment when it was not possible to properly optimize iOS under the iP6+, when slowly and surely various "lags" are increasing with the latest ip6s and with the camera in deteriorated conditions I prefer to borrow it from a Samsung girlfriend, then something is really wrong. In recent years, Apple has made absolutely no sense in saving money on HW, and a large part of users who ignored and solved the specifications suddenly started to solve them. I believe that Apple realizes the mistake, ip7 will probably offer a significant shift in the field of HW, but the question is - will it all be enough with such a delay.
You guys, here's a nice comparison in the form of a blind test http://goo.gl/aqRINf with a DSLR plus quite a useful discussion below the article
According to EXIF:
And also Z5
B is G4
C is 6S
D is Note 5
It's funny how seemingly different people are called here, but always from the same person, from the same place. The person in question probably overcalculated a bit when calculating the cores and decided that he would control it here. :-))))
I hope you don't mean me, that would touch me.
This Absolon Novak, i.e. unregistered, certainly does not mean you, but probably his registered double. :D
Apple seems too ossified to me. I never noticed it, but now I bought a second-hand device in which I am logged in to iCloud. I needed it repaired in the Dresden apple store. They brought me a new device, but after logging out, it appeared that the device was blocked on iCloud in their system. They logged in and logged out of my iPad there in several ways, and unfortunately the tablet is blocked in their system on iCloud after I log out. After several hours in the store and dozens of calls, it was found that the device is locked to another owner in lost mode. It's just that someone new to the escalation process doesn't believe that I'm actually logged in to the cloud and that I'm using it. So I sent a few print screens, a video, they saw it with their own eyes in the store, I sent the results and the results? Momentary escalation and pry will be heard. Until they solve the mess in their system, they refuse to repair my tablet in any way. No one could answer the question of how it is possible that two users are logged on to the same device in the cloud, there is no jailbreak on the iPad, it was flagged as a fake, that the device's hw has been modified, and when I asked them to give it to the person who screwed it up lost mode to contact me, so it's out of the question. I have bought more than ten new Apple devices over time, and since this is a second-hand device, their approach disgusted me so much that I don't know if I want to continue being their customer.
What did I mean by that? The structure is ossified and if the situation is unusual, they cannot deal with it like more open or smaller companies. Apple is a juggernaut and has lost its flexibility by gaining volume.
apple needs 3D touch (for mbp force touch), a year old technology and not much on the competitor .. advice is still ahead in places, things are asked in detail, support for a long time in the form of regular updates (even longer than nexus, which are one of the smaller android phone where you can count on updates 3 years after release), other manufacturers follow the Pareto rule of 80/20, Apple is willing to make mistakes even on those 20...