Amaya Toman Today at Apple events, as past attendees know them, are unimaginable in light of current events. A larger number of people in one place, meeting, shaking hands, using one device by multiple participants... all this is not an option at the moment. What would these meetings look like if social distancing became the norm? Apple doesn't seem to be giving up on the Today at Apple program by any chance. Last week, he included two new events in the program - one called Music Skills: Getting Started with Podcasting and the other called Photo Lab: Directing the Portrait. Both events are still in the planning stages, but their presence on the menu suggests that Apple intends to return to its Today at Apple program.
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Even before Apple closed the Chinese branches of its Apple Stores in March as part of quarantine measures, it temporarily canceled the Today at Apple event in order to slow down the spread of the coronavirus. After the stores open, the reintroduction of these events will probably be one of the last - the priority for Apple is to restore services such as the Genius Bar. While the Today at Apple programs have been put on hold in China or the United States, they are scheduled for April 10 in Taiwan and Macau. The plans for the Today at Apple program are still constantly changing - for example, photo walks or a workshop called App Lab have disappeared from the list, and it is possible that in the future Apple will no longer include the types of events where there will be closer meetings of participants.
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The question is also how people will approach meetings when all current measures are lifted - it can be assumed that the return to the norm will only take place gradually, and Apple will have to adapt to this gradual change. Among the measures the company could implement could be reducing the number of attendees at Today at Apple events, along with ensuring greater spacing. More intensive disinfection of equipment and equipment could then take place directly in the stores. Another possibility could be the introduction of online workshops and performances - this form could also theoretically make the Today at Apple program accessible to those who do not have an Apple Store nearby. However, by moving to the online space, the workshops in particular would be deprived of their charm, which consisted in the mutual interaction and discussion of participants and lecturers. It's still too early to judge to what extent and for how long the pandemic has affected the way Apple Story and the Today at Apple programs have operated so far—we can't help but be surprised.
