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Analyst company IDC she published information on sales on the computer market for the third quarter of this year. According to new data, Apple is not doing very well, as there was a year-on-year decrease in Mac sales by more than 10%. The reason is that potential customers are waiting for new models, which in some cases should replace products that are more than four years old.

Total PC sales fell by almost a percent year-on-year, with 3 million units sold worldwide in Q2018 67,4. However, the resulting numbers are significantly better than expected. The original predictions spoke of significantly larger year-on-year declines in the PC market.

As for Apple as such, it sold 4,7 million computers during the aforementioned period, which is a drop of 11,6% compared to the same period last year. Among the largest manufacturers, Apple still maintains fifth place behind manufacturers Lenovo, HP, Dell and Acer. Asus and other smaller manufacturers fared worse than Apple. As for the market share, it copies the drop in units sold and Apple thus lost 0,8%.

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The decline in sales is most likely due to the fact that potential customers are simply waiting for the news that Apple will introduce in this segment. Over the past few months, only the professional series (MacBook Pro and iMac Pro) have received updates, the sales of which certainly do not reach such volumes as cheaper devices.

However, Apple has been forgetting about them for a long time, whether it's the Mac Mini that hasn't been updated in four years or the brutally outdated MacBook Air. At the same time, it is precisely these cheaper products that form a kind of "entrance gate" to the world of macOS, or Apple. The vast majority of fans are impatiently waiting for the October keynote, at which some news for regular users should appear. If this really happens, sales of Apple computers will certainly increase again.

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