Apple last week reported its economic results for the past quarter and it can be said that they did not surprise anyone too much. iPhone sales continue to decline, but Apple is making up for lost revenue with steadily increasing sales of services and accessories. A report from analyst firm IHS Markit appeared yesterday that sheds a little more light on declining iPhone sales.
Apple doesn't give specific numbers on Fridays anymore. During the conference call with shareholders, only very general phrases were uttered, but thanks to the newly published data, they are given more concrete outlines, even if they are only qualified estimates.
In the last few days, a total of three reports have appeared, which focus on the analysis of the mobile phone market, specifically on the global sales volume and the position of individual manufacturers. All three studies came out more or less the same. According to them, Apple sold 11 to 14,6% fewer iPhones in the past quarter than during the same period last year. If we convert the percentages to pieces, Apple should have sold 35,3 million iPhones in the second quarter of this year (compared to 41,3 million from last year).
Analytical data suggests that the overall global smartphone market saw a decline of around 4%, but Apple was the only company in the TOP 5 to see overall year-on-year sales declines. This was also reflected in the final ranking, where Apple fell to 4th place in the ranking of the largest global smartphone sellers. Huawei tops the list, followed by Oppo and Samsung.
According to foreign analysts, the reasons for declining sales have been the same for several quarters in a row - customers are discouraged by the high purchase price of new models and older models "obsolete" much more slowly than they did a few years ago. Users today have no problem working with a two- or three-year-old model that is still more than usable.
Predictions of future development are not very positive from Apple's point of view, as the trend of falling sales will continue into the future. It will be interesting to see where the dips eventually stop. But it is clear that if Apple does not intend to come up with cheaper iPhones, it will not achieve such high sales as two years ago. Therefore, the company tries to compensate for shortfalls in income wherever possible, for example in services, which, on the contrary, are growing rapidly.
Source: 9to5mac
Who would have expected it when there was no shift from X to Xs and this year there will probably only be an additional lens? It needs a new design without a notch!
We will say that this is partly the reason that even an older iPhone works. I have a 6S and it still does and handles everything I need. No need to buy a new one. One day that moment will surely come, but if I don't destroy it physically, then it still has a place in my pocket.
Sales are decreasing, the number of active devices is increasing :).
I admit I was wrong. I expected Apple to overtake Xiaomi. But not by much, even Xiaomi is within range?
Only the iP X is aging more slowly. The rest is total rubbish and looks really funny today? I'm surprised Lidl doesn't have them in retro weeks. A real old school phone? Is this reality?
I understand that not everyone has enough money, so just explain to yourself that it's nice and that it's enough for him. Probably something like driving in Felicia?