David Hanak It has been known for a long time that Apple rules the smart watch market, which it almost conquered with the help of its Apple Watch. According to the analyzes published today, 2018 will also be the "year of the Apple Watch", as Apple once again managed to surpass the level of sales from the previous year. And in this case, quite significantly and under very interesting circumstances.
It could be interest you
According to the analytical company Counterpoint Research, Apple sold 2018% more Apple Watch smartwatches in 22 than in the previous year, i.e. 2017. Given the ever-growing popularity of the product, there would be nothing strange about that. However, the Apple Watch Series 4, which was the best-selling model of the brand despite being on the market for only three months of the year, took the biggest share of sales.
It could be interest you
According to analytical data, Apple sold 11,5 million Apple Watch Series 4 worldwide. The popularity was probably due to major changes in the display size, but mainly health monitoring functions such as ECG and fall detection. Apple is obviously succeeding in selling the Apple Watch to people as a useful health tool. The second best-selling smart watch model globally was the Series 3, followed by the Fitbit Versa, Imoo Z3, and Apple Watch Series 5 rounded out the TOP 2.
However, Apple's overall market share in the smart watch market is losing slightly, mainly due to the presence of other small manufacturers that are diluting the offer. According to current information, Apple should lose one percentage point. However, with 36%, it is still clearly ahead of the second Samsung and other manufacturers. The five best-selling models listed above accounted for nearly half of all smartwatches sold globally in the past year.
Looking ahead, Apple should have this segment relatively insured, as sales of the Apple Watch are expected to continue to grow. Especially given the constant development and new features that drive customers to buy. Smart watches on the Android platform are a significant hit mainly only in China.
Source: 9to5mac
