Jakub Dlouhy "Will it blend?" That is the question," Tom Dickson introduces each video in the "Will It Blend?" series on the YouTube channel of the same name. He then simply takes anything from an iPhone X to golf balls, puts it in a Blendtec blender, presses a button, and watches what the blender does to the item. Who is Tom Dickson and how much has this viral boosted Blendtec's profits after its first year on the air?
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Amaya Toman A known viral
YouTube channel named Blendtec's Will It Blend? today he has over 880 thousand subscribers and a total of over 286 million views of his videos. These are globally known viral videos that easily grab a person's attention and draw them into an endless stream of subsequent videos that the human will finds difficult to resist. Who could resist a video of a man in a white coat putting his dream iPhone X or iPad in a blender? At first glance, ordinary Internet entertainment, at second glance a well-thought-out marketing campaign.
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Brilliant campaign
In each video, emphasis is placed on the Blendtec brand, whose founder is Tom Dickson, the main character of this show. The company is based in Utah, USA, and is engaged in the production of professional and home mixers. It's clear that this isn't low-key fun, but a genius marketing campaign that's greatly increasing Blendtec's profits. The first video from this series was uploaded on 31 October 10 and already in September 2006 informed Mashable that the new videos have increased the company's revenue fivefold. The seemingly expensive destruction of valuables thus pays off handsomely for the company in the form of many times higher profits and the huge publicity that this promotion has brought to the company. It's no surprise, then, that more than one big business wants a campaign in the form of a viral spread on the Internet, but few will succeed in the same way as Blendtec.
Which tablet lasts the longest in the blender?
The show Will It Blend? is one of the most famous and unsuccessful Internet campaigns and was, for example, chosen as the viral campaign of the year 2007 by .Net magazine. Despite reports of its termination, the series continues to this day and is likely still entertaining audiences. And this despite the fact that almost every episode ends exactly the same.
