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Just like every year, Apple released a batch of new hardware this year. It was warmly received by the lay and professional public and aroused quite a lot of interest. Well-known and respected analyst Ming-Chi Kuo looked at how new products could be of practical interest in terms of real demand.

Kuo reports that Apple Watch Series 4 pre-orders have exceeded expectations. The well-known analyst attributes this mainly to new, innovative functions, especially the possibility of recording an ECG. According to Ming-Chi Kuo's forecast, Apple Watch shipments could reach eighteen million this year, with the ratio of the fourth generation to the others should be 50-55%. According to Kuo, sales of the watch should gradually increase as the EKG function support expands to other countries around the world.

Pre-orders for the iPhone XS, on the other hand, were lower than expected. According to him, customers have either preferred the iPhone XS Max, or are waiting for the iPhone XR. According to the analyst, the iPhone XS could account for 10-15% of the total sales of all iPhone models this year. iPhone XS Max pre-orders are exactly in line with expectations, which, among other things, proves the success of Apple's pricing strategy along with satisfying the demand - typical especially for the Chinese market - for dual SIM, gold color or a larger display.

The average delivery time for the iPhone XS Max is 1-2 weeks (last year's iPhone X averaged 2-3 weeks), and Kuo predicts that the model's share of the total sales of all iPhones this year could be 25%-30%, while for the iPhone XR, it could be as much as 55%-60% (against the original estimate, which was 50-55%). The peak for the iPhone XS and iPhone XS could be this October, when deliveries of the iPhone XR should also begin.

Source: MacRumors

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