Philip Houska Apple CEO Tim Cook has once again appeared on American television screens. On the show Mad Money he was interviewed by Jim Cramer, especially with regard to the latest financial results, in which Apple for the first time in thirteen years reported a year-on-year decline in revenue. But there was also talk about the products and upcoming novelties of the Californian giant.
Although Tim Cook is trying to be as optimistic as possible with regard to the not-so-successful quarter and is said to be satisfied with the results achieved, even with regard to the drop in iPhone sales, which are undoubtedly the company's driving force, he mentioned that Apple is preparing certain innovative elements for its smartphones , which could increase sales again.
"We have great innovations in store. The new iPhones will encourage users to switch from their old models to the new ones. We plan things that you won't be able to live without and that you don't even know you need yet. That was always Apple's intention. To do things that enrich people's lives. Afterwards, you look back and wonder how you ever lived without something like this,” Cook said confidently.
Naturally, there was also talk about the Watch. Although Tim Cook did not talk about the changes, he compared the promising development of the Watch to iPods, which are now almost out of use. "If you look at the iPod, it wasn't initially considered a successful product, but now it's characterized as a sudden success," the Apple boss mentioned, adding that they're still in a "learning phase" with the Watch and the product will "continue to get better and better ".
"That's why I think we'll look back in a few years and people will say, 'how did we ever think about wearing this watch?' Because he can do so much. And then all of a sudden they become a successful product overnight,” predicts Cook.
After the products, talk turned to the current situation on the stock exchange, which was influenced by the latest financial results. Apple shares have historically fallen. Their price fell for a total of eight days in a row, the last time this happened in 1998. However, Cook believes in bright tomorrows and especially in the strength of the Chinese market. Even there, Apple experienced a decline in the last quarter, but, for example, the high percentage of transitions from Android to Apple there indicates that the situation will improve again.
You can watch Tim Cook's entire interview with Jim Cramer on the attached videos.
qi and nfc kill it
I don't see, then I don't see a single reason to think about AW and the price is not a factor that would deter me. I'm just not impressed with AW, and their poor durability only makes the whole thing worse.
The joke is that after the introduction of the iPod, you could easily find a number of very similar statements about it too :-) And in many ways they were true, but after a while the iPod became completely obvious.
I'm not a big fan of Tim Cook, but in my opinion he hit the nail on the head with this comparison, and AW is beginning to see a similar situation. So, after the launch, there was no mass hysteria (perhaps incomparable with the iPad), but sales are gradually becoming more interesting and it is quite realistic that in the next 1-2 years it will really become a matter of course.
The moment the iPhone arrived, the iPod slowly stopped making sense. However, the arrival of the Apple Watch does not solve any problem better than the iPhone, it only adds the possibility of cleaning notifications even on the hand on the screen, but solving them itself is not better than on the phone. So, in my opinion, it is a step in the opposite direction, or more precisely, in its current form, it is a step in the opposite direction. The sales are then very ridiculous and Apple knows why they don't mention them directly, but in the last column.
As long as the battery lasts, I'll buy it. Having a calendar on hand is the bomb. But hang in there.