Apple picker After school, he started at Hewlett-Packard, founded several companies, and worked for Steve Jobs from 1997-2006. He headed Palm, is a member of Amazon's board of directors, and is newly in charge of Qualcomm. He is an American hardware engineer and his name is Jon Rubinstein. Today marks exactly 12 years since the first iPod was introduced. And it was on him that Rubinstein left his handwriting.
Zacatky
Jonathan J. Rubinstein was born in 1956 in New York City. In the US state of New York, he became an engineer in the field of electrical engineering at Cornell University in Ithaca and received a diploma in computer research from the Colorado State University in Fort Collins. Rubinstein started his career at Hewlett-Packard in Colorado, which one of his future employers, Steve Jobs, commented with slight disdain: “In the end, Ruby came from Hewlett-Packard. And he never dug deeper, he wasn't aggressive enough.'
Even before Rubinstein meets Jobs, he collaborates on a startup Ardent Computer Corp., later Stardent (the company developed graphics for personal computers). In 1990, he joins Jobs as a hardware engineer at NeXT, where Jobs is in the position of executive director. But NeXT soon stops developing hardware, and Rubinstein embarks on his own project. It establishes Power House Systems (Firepower Systems), which developed high-end systems with PowerPC chips and used technologies from NeXT. They had a strong supporter in Canon, in 1996 they were bought by Motorola. However, the collaboration with Jobs does not end with his departure from NeXT. In 1990, at the instigation of Jobs, Rubinstein joined Apple, where he held the position of senior vice president of the hardware department for 9 long years and was also a member of the board of directors.
Apple Lossless Audio CODEC (ALAC),
Rubinstein joins Apple six months before Jobs returns: "It was a disaster. Simply put, the company was going out of business. She has lost her way, her focus.” Apple lost almost two billion dollars in 1996 and 1997, and the computer world slowly said goodbye to it: "Silicon Valley's Apple Computer, a paragon of mismanagement and confused technology dreams, is in crisis, scrambling desperately slowly to deal with collapsing sales, shake off a flawed technology strategy and keep a trusted brand from bleeding." Rubinstein, together with Tevanian (the head of the software department), went to Jobs during those six months and brought him information from Apple, as described in Jobs's biography by Walter Isaacson. With the return of Jobs in 1997, the takeover of NeXT and the "reforms", the company began to rise again, to the very top.
Arguably Jon Rubinstein's most successful period at Apple occurs in the fall of 2000, when Jobs "starts to push for a portable music player." Rubinstein fights back because he doesn't have enough suitable parts. In the end, however, he gets both a suitable small LCD screen and learns about a new 1,8-inch device with 5GB of memory at Toshiba. Rubinstein cheers and meets Jobs in the evening: "I already know what to do next. I just need a check for ten million.” Jobs signs it without batting an eye, and thus the foundation stone for the creation of the iPod is laid. Tony Fadell and his team also take part in its technical development. But Rubinstein has enough work to get Fadell to Apple. He gathered about twenty people who participated in the project into the meeting room. When Fadell entered, Rubinstein said to him: “Tony, we won't work on the project unless you sign the contract. Are you going or not? You have to make a decision right now.' Fadell looked Rubinstein in the eye, then turned to the audience and said: "Is this common at Apple, that people sign contracts under duress?"
The tiny iPod brings Rubinstein not only fame, but also worries. Thanks to the player, the feud between him and Fadell continues to deepen. Who created the iPod? Rubinstein, who discovered the parts for it and figured out what it would look like? Or Fadell, who dreamed of the player long before coming to Apple and materialized it here? An unsolved question. Rubinstein finally decides to leave Apple in 2005. Disputes between him and Jony Ive (designer), but also Tim Cook and Jobs himself are becoming more and more frequent. In March 2006, Apple announced that Jon Rubinstein was leaving, but that he would devote 20 percent of his time per week to Apple in consulting.
What's next?
After leaving Apple, Rubinstein accepts an offer from Palm Inc., where he sits on the executive board and takes control of the company's products. He leads their development and research. It renews the product line here and restructures development and research, which is central to the further development of webOS and Palm Pre. In 2009, just before the release of the Palm Pre, Rubinstein is named CEO of Palm Inc. Palm trying to compete with the iPhone certainly didn't make Jobs happy, even less so with Rubinstein at the helm. "I've definitely been crossed off the Christmas list," stated Rubinstein.
In 2010, the father of the iPod, somewhat unintentionally, returns to his first employer. Hewlett-Packard is buying Palm for $1,2 billion, hoping to revive the former leading phone maker. Rubinstein makes a deal to stay with the company for another 24 months after the buyout. It is interesting how HP evaluates this step three years later - it is a waste: "If we knew they were going to shut it down and shut it down, with no real chance of a fresh start, what sense would it make to sell the business?" Hewlett-Packard announced the suspension of the development and sale of devices with webOS, including the new TouchPad and webOS Smartphone devices, which remained on the sales counters for only a few months. In January 2012, Rubinstein announced his departure from HP as per the agreement, saying that it was not a retirement, but a break. It lasted less than a year and a half. Since May of this year, Rubinstein has been a member of Qualcomm's top management.
Nice article, but with a mistake. Paragraph 5:
"Probably Jon Rubinstein's most successful period at Apple occurs in the fall of 2002, when Jobs 'starts to push for a portable music player'."
Certainly not in the fall of 2002, the second generation iPod was already being released, and we had been playing Brick on the first iPod for almost a year at that time.
Thanks, fixed.
Well, I don't know.. but I don't really understand this sentence... "After leaving Apple, Rubinstein accepts an offer from Palm Inc., where he sits on the executive board and takes control of Hewlett-Packard products. He leads their development and research. "V Palm takes control of HP products ???
We have already fixed it.